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KitchenAid Gets Hyper-Personal For New Ad Campaign From Digitas

  • by Larissa Faw
    ,

    5 hours ago

KitchenAid’s new ad campaign—developed with Digitas–uses hyper-personalization at scale to introduce unique videos that deliver customized brand experiences to consumers, all designed to
speak to their interests in- and out- of the kitchen.

“The Marks” campaign celebrates and unites a tribe of passionate home cooks called Makers — those who showcase their
passion by leaving their “mark” in the kitchen through every dish they create, technique they try, and memory they make.

The creative campaign is designed to appeal to foodies by
showcasing various kitchen-making skills enhanced by KitchenAid products, including baking Challah and chopping vegetables, while a female voiceover discusses food’s association with passion.

“Creatively we wanted to bring to life that passion and celebrate it in a dynamic, authentic and engaging way,” says Laura Keeler, senior vice president/group creative director, Digitas. 

Sample the work here.

The customized rollout is intended to leverage strategy, data, creative, media and
technology to deliver relevant brand experiences to targeted consumers.

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Initially, campaign researchers sorted through data about consumers’ behaviors and motivations in the kitchen. Digitas
analyzed over 50 audience segments to develop insights to better identify their preferences. 

Once these audiences were defined, the Publicis-owned agency used the insights to create 15
unique videos. From there, the campaign married creative, audiences, and consumer consumption habits. For instance, some people will receive personalized messages, while others will get custom
designed sequences based on so-called “skip logic,” determined by whether a user did or did not skip a video.

“So, when a Maker sees the work, they’ll say, yes, they totally
get me — I want to get into the kitchen right now and make my mark,” says Keeler. 

The campaign’s media buy includes traditional and digital placements, influencer engagement, social
channels and earned media efforts.

 

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Skillet Festival brings old-fashioned feel – The Union

QUITMAN — Malekia Jones and Willie Charles Clemons each held a five-pound skillet loosely in their hand as they took aim.

Then, with a smooth underhand throw, the skillets flew through the air at the target about 15 feet away.

At the Eighth Annual Skillet Festival, Jones, Clemons and about 30 others competed in the skillet-tossing competition, where participates throw a small cast-iron skillet at a target. The closest to the target wins a small skillet and bragging rights until the next festival.

Nikki Bradley, one of the founders of the festival, said the skillet toss began to see who could throw the skillet the farthest.

“That got super dangerous, so we started doing it for accuracy,” Bradley said. “We just wanted a quirky something that would draw people out. The first person to throw a skillet was Gov. (Nathan) Deal.”

She said the first Skillet Festival was “cooked up” to bring tourism to Brooks County. 

The Brooks County Chamber of Commerce teamed up with another group and chose skillets because every Southern family has at least one cast-iron skillet in the home.

“We thought it was a unifying item that would bring everybody together,” Bradley said. “And who doesn’t like good food?”

The festival went from 9 a.m.-4 p.m. Saturday, Oct. 20, at the Brooks County Courthouse Lawn, 100 E. Screven St. 

Kelly Hanks, festival director with the chamber, said the festival usually has about 3,000 people but this was the biggest year yet. She said the number of vendors has doubled through the years, too.

“We really work to streamline our vendor selection, so we get really good people in here and offer a unique festival experience for the area,” Hanks said.

The festival works as a way to highlight the local agriculture and to spread the word of Brooks County, which is the world record holder for the most skillets tossed simultaneously, she said. 

It also brings in thousands of dollars to the city and county while attracting people from across the state and from North Florida, she said.

As for the future of the Skillet Festival, Hanks said the chamber will continue bringing high-quality vendors and will work to attract more people. However, she said the chamber wants to keep that small town feel.

“We want to continue to keep the integrity of the festival,” she said. “We want it to feel like that old country fair. We want everything homemade and handmade with lots of delicious food, singing and dancing. Just that old-fashioned feel that no one gets anymore.” 

Thomas Lynn is a government and education reporter for The Valdosta Daily Times. He can be reached at (229)244-3400 ext. 1256

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Global Immersion Blender Market Growth 2018 – 2023 : KitchenAid, Proctor Silex, OXO and Robot Coupe

The report “Global Immersion Blender Market: Marketplace Growth(2018-2023)” involves finishing statistics on cutting-edge development perspectives by a 360-degree incline by covering most of the fundamental blocks forming that the immersion blender market. The report is an extensive arrangement of a few info and pieces of information relating to just about every immersion blender market portion. It gives details regarding a few trends affecting the immersion blender economy’s advancement and furthermore accentuates the effect of distinct drivers and limits. The global immersion blender market report also unites territorial test having a step by step country-level examination that market players may use to extend their own belief. Even the immersion blender report likewise incorporates historic information examination with all the present financial circumstance.

The analysis supplies an original appraisal of this immersion blender current market, complemented with the way of a pioneering outlook. Insights are given over the industry measurement of immersion blender about both worths (US$ Mn) as well as at bulk (Thousand Components ). The analysis additionally comprises the analysis of their present issues with buyers and doors that are open to getting immersion blender solutions. Additionally, it incorporates worth series analysis. The analysis on immersion blender current market covers investigation on considerable participants participated in immersion blender. This evaluation supplies the per-user with apparatus making use of which impressively concentrated edge might be done from the next few decades. The essential interest with this document would be that the all-encompassing study of this immersion blender current market maintained by assessing income anticipations within a blatant buck prospect.

Ask Sample Report @http://reporte.us/global-immersion-blender-market-2018-2022-by-manufacturers-product-types-application-and-region/#request-sample

Competitive Landscape

Even the immersion blender marketplace focused step by step profiles of players and forthcoming industry competitions. Individuals have been contained dependent in their own economic foundation, and cash flow partakes from the immersion blender industry. A couple diverse angles, as an instance, SWOT evaluation, merchandise portfolio analysis, crucial financials, for example, immersion blender marketplace stocks and annual cash flow, breakthroughs, and developments are canvassed from the aggressive landscape sector of the immersion blender report.

This report observes the immersion blender marketplace players together with corrosion advantage pieces of advice, as an instance, facets impacting purchase choices, existing and upward and forthcoming tendencies, immersion blender manufacturing expenditures, and require generators, and alongside guidelines in regards to the fundamental suppliers and enlarged store system. Even the immersion blender report proceeds to everybody of those requirements crucial to choose up a competitive advantage within the global immersion blender industry.

Top-Rated Important Players of Immersion Blender Market

  1. KitchenAid
  2. Robot Coupe
  3. Proctor Silex
  4. OXO
  5. Epica
  6. Panasonic
  7. Cuisinart
  8. Hamilton Beach
  9. Breville
  10. Waring

Global Immersion Blender Market Segmentation

Even the immersion blender marketplace report provides historical statistics and conjecture projections on every single industry section. Analysis of this immersion blender marketplace comprises strict examination on product type, end-use applications, as well as also region. This all-purpose investigation report summarizes the development of immersion blender current market cross-wise more than locales of all the united states, Latin America, Europe, MEA, Asia-pacific. Alongside market volume and value anticipations, the immersion blender report additionally calls for rough routines over-seeing business industry of the specific location.

Global Immersion Blender Marketplace Outlook: From Product Style

  1. Under 20 Ounces
  2. 20 to 29 Ounces
  3. 30 to 39 Ounces
  4. 40 to 49 Ounces
  5. 50 to 59 Ounces
  6. 60 to 69 Ounces

Global Immersion Blender Current Market Outlook: From End-Use Applications

  1. Commercial
  2. Household

Get more Insights on Immersion Blender Market, Visit http://reporte.us/global-immersion-blender-market-2018-2022-by-manufacturers-product-types-application-and-region/#inquiry

Remarkable Attributes of This Global Immersion Blender Market Place Report:

  1. The current dimension of this global immersion blender current market, the two regional and region level.
  2. In-Depth Understanding of Facets Activating the Development of the global immersion blender marketplace.
  3. Current market isolation Relating to Identifying portions like immersion blender Merchandise Sort, end-use Software, and Also region.
  4. The global immersion blender economy development using projections such as human fragments.
  5. The innovative perspective of this global immersion blender current market with layouts that are standard, and also prime chances.
  6. The research of this market enticing place regarding product sales of immersion blender.

 

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Best deals for Oct. 22: Save on Instant Pot, Crock-Pot, KitchenAid, Sony Blu-ray players, Echo Show, and more

With the start of a new week, we rounded up the best deals from Amazon, Walmart, and Best Buy on top kitchen gear, amazing Blu-ray players, scary horror movies, and handy Amazon devices. We also have deals on adult learning classes from Udemy. If you ever wanted to learn web design and coding, now is your chance.

First up, Amazon has deals on a number of kitchen appliances, such as save $60 on Instant Pot, which is on sale for $119.95, while KitchenAid’s Deluxe 4.5 Quart Tilt-Head Stand Mixer is discounted to $229.00, or $100 off its list price, at Walmart. In addition, Whirlpool’s 1.7 cubic feet over-the-range microwave is now $90 off and priced at $179.99 at Best Buy.

There are sales on Blu-ray players galore, including LG’s 4K Ultra-HD Blu-ray Player with Dolby Vision is going for $196.99, or $103 off, while Sony’s UBP-X700 4K Ultra HD Blu-ray player is priced at $198.00. If you’re picking up a new Blu-ray player, you might as well pick up discs to go along with it. Luckily, there are a lot of Universal classic monster movies on sale just in time for Halloween, such as Universal Classic Monsters: Complete 30-Film Collection, which is now on sale for $69.99, or nearly $80 off its retail price.

Meanwhile, Amazon has deals on their own streaming and home security devices, including save $10 on the Fire TV Stick With Alexa Voice Remote and save $50 on the Fire TV Stick 4K with Fire TV Recast (DVR) and an HD Antenna. Finally, you can buy two Echo Shows (2nd gen) devices and get $100 off.

Here are the best deals from across the internet for Monday, Oct. 22:

Stuff for the kitchen

Complete your kitchen with KitchenAid.

Image: kitchenaid

Blu-ray players and horror movies

Just in time for Halloween.

Image: universal

Amazon devices on sale

Someone’s at the door.

Image: amazon

CBD oil and CBD gummies

Save on CBD oil.

Image: Medix CBD

Udemy online classes on sale

Master the web with Udemy.

Image: pexels


Looking for more deals, the latest news on cool products, and other ways to upgrade your life? Sign up for the Mashable Deals newsletter here.


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To cast iron or not: There are two types of people in the world

You either love cast iron or are afraid of its greatness.

I love when my mom visits my home and helps do random things, like launder my curtains and wash my base boards. But then I have to watch her closely as she edges ever closer toward my cast iron skillets.

Last week, I came home from work to find she had touched them. With soap. I screamed like Frank Costanza, “Serenity now!” over and over again until I could breathe.

Cast iron people know the struggle. And I have decided there are only two types of people in this world — people who love cast iron skillets and those who say, “call me when I can put it in the dishwasher.”

If you cook with cast iron, we are kindred spirits. We love old recipes and aren’t afraid of a stick of butter or a few strips of bacon. We think that getting somewhere is the fun of the journey and no one has to tell us twice how to relax and enjoy ourselves. The people like my mother, with a guilty look on their face and a sponge full of Dawn dish soap, sweat the details in life, and ask too many questions like, “but how do you clean cast iron?” 

That’s why when I dined and dished with one of the top cast iron authorities in the South, we got on just fine. Because all roads lead to Wilmington, North Carolina, of course, the author of “The Southern Cast Iron Cookbook: Comforting Family Recipes to Enjoy and Share,” lives here. Elena Rosemond-Hoerr grew up with lots of cast iron meals in Durham. Her father has two cast iron skillets that she says live on his stovetop. She has a collection of favorites as well.

Hoerr said just about every meal at her home is cooked on cast iron. From breakfast pancakes, quiches and sandwiches at lunch to huevos rancheros for dinner and pies for dessert — they are all fed to the cast iron gods. Hoerr documents many of her go-to meals on her food blog, “Biscuits Such,” which has received love from Saveur, Garden and Gun and Southern Living.

Cast iron people tend to have one cast iron that is their favorite. The one that cooperates nicely when you need it to and seems to be just the right size for everything, like a favorite child. I treat mine almost like a grill top at a restaurant — it’s just the main cooking surface of my kitchen (my cast iron, not my child.)

Hoerr said when she wrote the book she learned just how many misconceptions are out there about cast irons. Like some think they are only for camping, or cannot be used with a glass cooktop or some think they are simply too much work. Others think you never clean them — which isn’t true at all. You clean them, just in their own special way.

“Cast iron only gets better with time — it’s like a living part of your kitchen,” Hoerr told me. “It’s one of the few things that the more you engage with it, it doesn’t wear down or get worse — it gets better.”

Seriously, think of all the kitchen stuff over the years. Mixing bowls, casserole dishes, hotel pans. They get nicks and scratches. Sometimes they chip. Cast iron keeps getting better the more bacon you fry in it. What else improves with time the more bacon you feed it?

Pies during the fall are even better on cast iron, she swears. The material crisps up pie crusts better than any glass dish, can so you can kiss soggy bottoms goodbye. Hoerr has taken to putting pizza crusts down in her cast irons as quiche crusts, which she claims crisps up nicely.

In the cookbook, she did four seasons of shrimp and grits — the fall recipe being with Brussels sprouts and a bacon jam. While corporations want us to think fall flavors revolve around pumpkin spice, cast iron lovers know fall brings out so many other possibilities among roasted vegetables, pies and sauces.

Check out Hoerr’s blog for hundreds of recipes, including cast iron ones, and for more information on her cookbooks. Below is her recipe for huevos rancheros — a favorite cast iron meal she said makes the most satisfying of sounds when the ring of cheese and fried egg on a tortilla is flipped.

Elena Rosemond-Hoerr’s Huevos Rancheros from the Biscuits Such blog

Ingredients:

Drizzle of olive oil

4 large flour tortillas

8oz cheddar cheese, grated

4 eggs

1 425g can black beans

1 teaspoon smoked chipotle

Salt and pepper

1 avocado

Pico de gallo:

3 large tomatoes, diced

1 jalapeno, minced

½ red onion, chopped

2 garlic cloves, minced

½ bunch fresh cilantro

2 large limes, juiced

Salt and pepper

Instructions:

Combine tomatoes, jalapeno, red onion, garlic, cilantro, salt and pepper, and lime juice in a mixing bowl. Mix well and set aside. In a medium sauce pan, heat black beans, in liquid. Stir in smoked paprika, salt, and pepper.

Heat oil in a heavy pan over medium heat. When the oil is hot place tortilla in the center of the pan. Make a ring of shredded cheese and crack an egg into the center, containing the egg. Let cook until the cheese has melted and then use a spatula to flip the tortilla and the egg. Let cook for 2-3 minutes for a runny yolk or 4-5 minutes for a firm yolk. Use a spatula to lift the tortilla and the egg, flipping egg side up onto a plate. Repeat with remaining ingredients.

Thickly slice avocado. Strain black beans and top tortilla and egg with black beans, pico de gallo, and avocado.

Tips: Use a wide spatula to flip the tortilla so that the egg is cradled in the middle, helping to keep everything together. Flip quickly and confidently.

Reporter Ashley Morris can be reached at Ashley.Morris@StarNewsOnline.com.

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