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Are Hotels the Future of Retail? |

Are Hotels the Future of Retail?

Another Danish brand, One Collection, took the concept to Japan, unveiling Hotel Hakuba last year. Owners Henrik Sørensen and Ivan Hansen, who owns the rights to House of Finn Juhl designs, fell in love with Hakuba, in the Nagano ski area, and decided to renovate the ’70s-era lodge. The six rooms are outfitted in Finn Juhl pieces, including France chairs with hand-stitched leather and cherry-hued Poet sofas, as well as Getama beds and lamps from Louis Poulsen and Pandul. In Tokyo’s retail-centric Shibuya district, Japanese fashion label Koe launched a namesake, industrial-style stay, a collaboration between Suppose Design Office and artless Inc’s Shun Kawakami. Its 10 moody, monochrome rooms—accessible by a tucked-away elevator—have glass-walled bathrooms and are named by size (S, M, L, XL); a guest lounge features works by painters Yoshitomo Nara and Hiroshi Sugita. An airy restaurant and bakery sit on the ground floor, while a flagship store upstairs sells the young brand’s casual line featuring special-edition collaborations with designers like Thom Browne.

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