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Award-winning Cleveland design pioneer Joan Luntz Goulder dies at age 95 |

Award-winning Cleveland design pioneer Joan Luntz Goulder dies at age 95

CLEVELAND, Ohio — Cleveland design pioneer Joan Luntz Goulder, who in the 1950s revolutionized plastic dinnerware by making it pretty and fun — and maybe even a little chic — died at Judson Park on Dec. 25. She was 95.

From mid-century until the 1990s, Designs by Joan Luntz brought a fresh, breezy feeling not only to plastic dinnerware, but also to wallpaper and drapes, place mats and china, bed sheets and beach towels, scarves and more. Her collections were carried in stores all over the United States, but she never left Shaker Heights.


She balanced work as a hands-on businesswoman with marriage to her husband, George, and their six children. With a black canvas portfolio of sample patterns, she traveled monthly to Manhattan, calling on art directors and executives at companies such as Wamsutta, Mikasa and J.C. Penney.

In an article in The Plain Dealer, Goulder said, “Back then, it was just me and Lois Wyse,” referring to the Cleveland advertising maven and author. “We’d run into each other at parties, and we’d talk and talk, because we were the only two working women we knew.”

Goulder was honored in the Western Reserve Historical Society’s “Entrepreneurship” exhibit in 2013 for her contributions to a legacy that expressed post-war modernism around the nation. Her designs received awards from MOMA in New York and the Boston Institute of Contemporary Art.

“She was an insightful conversationalist and took a personal interest in everyone she spoke to,” said her daughter Diane (Goulder) Eaton. “She was a women who did things her own way, and for very good reason. She was creative, an inspiration, and a treasured friend to many people in the Cleveland community and across the country.”

Goulder is survived by a brother, Bill Luntz of Canton; children Cindy Goulder (Brooklyn, New York), Pat Goulder (Paris, France), Lawrence Goulder, Palo Alto, California), Lisa Goulder (Oakland, California), Diane Goulder Eaton (Atlanta, Georgia) and Susanna Margaret Goulder Bradford (Sagamore Hills), and four grandchildren.

Arrangements are by Berkowitz-Kumin-Bookatz, Cleveland Heights. Funeral services will be at 1:30 p.m. Jan. 7, at Temple-Tifereth, 26000 Shaker Blvd., Beachwood.

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