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The cookware industry heats up




The field notes examining the eating habits of the young and modern foodie might read as follows: 

The species shops at Whole Foods and orders meal kits from Blue Apron, scans Food52.com for recipe ideas, and then documents dishes on social media before consumption. But a strange discrepancy arises when you survey members of the species in their natural habitat. Examine the kitchen in any post-college apartment, and you’ll find a cross-section of cookware that is more castoff than cast iron, with a selection of pots and pans that tend to be culled from parents’ basements and trips to Target and Ikea. 

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Although these twentysomething foodies openly obsess over their food, they are generally clueless about the cookware needed to actually prepare their meals. And that has led some in the industry to see an opportunity, with brands emerging (or evolving) to serve them in the most literal sense of the word — by creating new product lines designed with the deep-pocketed millennial in mind. 

The coming “disruption’’ of cookware is a logical extension of the shifts we’re seeing across the food industry, as young adults devote an extraordinary amount of “money and resources and time” to new ways of sourcing their meals, said Jonathan “Jake” Kalick, whose family owns Harbour Food Service, a Boston distributor of restaurant equipment. 

Although his generation loves eating well, “they don’t know the tools or care about the quality” of their kitchen supplies, he said. He and friend Bradford “Chip” Malt saw an opportunity in this discrepancy and this month launched Made In, a company making pots and pans for young urban professionals. 

The frypans and stockpots, which are designed by a Tennessee-based manufacturer, offer the same quality 5-ply construction as high-end brands like All-Clad and Calphalon, Malt said. But Made In aims to undercut their prices by selling them direct-to-consumer through its website. The company sells a stainless steel 10-inch frying pan for $79; a similar pan from All-Clad retails for $150.

“Our goal is to become the go-to brand in the kitchen space for millennials,” Malt said.

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“The millennial age group has the most purchasing power of any demographic in the US, and it’s also growing as fast or faster than any other age group,” said Taylor Palmer, a retail analyst at IBISWorld.

Pair that purchasing power with the fact that many millennials are hitting a stage in life when they’re setting up home, and it’s a compelling force for commerce. US kitchen and cookware stores already account for $15.2 billion in annual sales, and that’s just from specialized stores like Williams Sonoma and Sur La Table, not mass-market retailers like Macy’s or Bed Bath Beyond, he said. The result has been a surge in saucepan sales.

 “Cookware is very hot right now,” said Joe Derochowski, NPD Group’s home industry analyst, with sales up 9 percent this year, after a 6 percent rise the year prior.

The reason, Derochowski said, is a confluence of demographic shifts. Yes, millennials are beginning to settle down, establish homes, and increasingly invest in kitchen goods, but at the same time, baby boomers are beginning to downsize and are happy to unload a pantry full of scratched-up pans in favor of something new. 

On top of that, both generations are cooking more to respond to health concerns, he said, leading to a market that hasn’t seen such an uptick in sales since the 1970s.

Nicholas Pfosi for The Boston Globe

Made In cookware

Williams Sonoma, in particular, has seen its stock price increase lately, and was up 1.9 percent in revenues in its second quarter of this year. The company’s chief executive, Laura Alber, has said the brand is in the midst of a “refresh” designed to meet these demographic demands.

“If you looked at our assortment a couple of years ago, we offered mostly stainless-steel and copper cookware,” said Lauren Tarzia, a company spokeswoman. “Now, in response to customer demand, we offer specialty, induction, nonstick and ceramic nonstick” pans, in addition to a line of Williams Sonoma private-label cookware at a lower price point. 

Where and how cookware purchases are made is also changing. Eighteen percent of sales are now made online, up from 14 percent in 2015, according to NPD Group, with home decor sites like Boston-based Wayfair and Overstock increasingly competing with Amazon for eyeballs. 

And those shopping options continue to evolve. Instacart users can buy measuring cups or foil pans when they put in an order for groceries, and the meal-kit company Blue Apron has its own marketplace, allowing users not only to purchase boxes of ingredients, but the knives, pans, and, yes, blue aprons to use in the kitchen. The company’s cofounder and chief executive, Matt Salzberg, has said it plans to expand these “a la carte” offerings over time.

Even Buzzfeed is dabbling in the culinary marketplace, selling a Bluetooth-enabled hot plate and a cookbook of popular recipes.

Unlike other home goods, kitchen supplies and cookware have relatively stable year-round demand and are rarely subject to the economy’s ebbs and flows, Palmer said. 

According to a 2016 Harris poll, 97 percent of Americans cook once a week, and nearly a third of the population cooks daily. 

But although everyone, in theory, needs a pan to fry with, carving out a place for a new cookware company presents challenges. 

“It’s a really fragmented market, from a brand standpoint,” said AJ Riedel, a housewares analyst at Riedel Group, with more than two dozen different brands, only four of which have more than a 10 percent market share. She said that although Calphalon used to hold a certain reputation with at-home cooks, its prominence has faded. “There’s no aspirational brand,” she said. 

What’s more, understanding the nuances of what makes a good pan — and why you should pay a premium for it — confuses the average consumer, who is probably thrown by questions about the safety of a nonstick coating or the virtues of cast iron or copper. “Even I don’t totally understand cookware,” Riedel said. “It’s still that confusing.”

Which is why, she said, that Made In’s model might have some promise, if it puts an emphasis on educating consumers through its website. There’s evidence that younger shoppers are apt to do research and comparison-shop online before making a purchase, and they’re drawn in by brands that make a strong play on social media and tell a compelling story.

Both Riedel and Palmer pointed to Casper Mattresses and Tuft Needle, two mattress startups that have experienced success with the direct-to-consumer model. They found it compelling that no one had stepped up in the cookware industry to do the same until Made In came along. 

“The direct-to-consumer space in retail is on fire,” Palmer said. “The fact that no one has entered into it with a cookware concept is kind of baffling.”

Malt and Kalick said their intention with Made In is to create a community of cooks and become a “voice in the industry” and an educational source for their users. The company hopes to bring in chefs across the country as equity partners in hopes of building the brand. And the partnership with the Tennessee manufacturer is intentional, because young consumers care about goods being American-made. 

But Made In is not alone in the market. The company Misen, which raised more than $1 million on Kickstarter to create a line of direct-to-consumer chef’s knives, announced plans this month to branch out into pots and pans. And Riedel said it’s likely that others will follow. “There are really no barriers to entry, but somebody else could come in right behind them and outspend them.”

Derochowski agreed. “Knowing that this is a hot industry, there is going to be a lot of competition,” he said. 

Janelle Nanos can be reached at janelle.nanos@globe.com and @janellenanos on Twitter.

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This One-Day-Only Deal On Cookware Includes The #1 Most Popular Set

The Daily Dealer has said it before, and the Daily Dealer will say it again – cookware is ridiculously expensive. Anytime I see a discount opportunity on pots or pans, I get excited. Such is the case today, September 19, in which there is a one-day-only sale on cookware from Bulbhead. This deal includes a pasta pot, a brownie pan, and Amazon’s #1 bestselling “kitchen cookware set.”

Normally $100, this 10-piece cookware set is 25 percent off today (Photo via Amazon)

Normally $100, this bestselling 10-piece cookware set is 25 percent off today (Photo via Amazon)

Red Copper 10pc Ceramic Cookware Set by Bulbhead on sale for $74.99

Normally $20, this pasta pot is 25 percent off today (Photo via Amazon)

Normally $20, this pasta pot is 25 percent off today (Photo via Amazon)

Red Copper Better Pasta Pot by BulbHead on sale for $14.99

Normally $20, this brownie pan is 25 percent off today (Photo via Amazon)

Normally $20, this brownie pan is 25 percent off today (Photo via Amazon)

Red Copper Brownie Bonanza Pan by Bulbhead on sale for $14.99

The cookware set (the first product listed) includes an 8-inch fry pan, a 10-inch fry pan with lid, a 1.5-quart saucepan with lid, a 2.5-quart saucepan with lid, and an aluminum steamer insert. The pasta pot includes a straining lid and a recipe guide. And the brownie pan comes with the baking pan, a divider tray, a lifting tray, a brownie stand and a recipe guide.

This comes as part of the bestselling cookware set (Photo via Amazon)

This comes as part of the bestselling cookware set (Photo via Amazon)

Have a suggestion for a cool product or great deal that you think Daily Caller readers need to know about? Email the Daily Dealer at [email protected].  

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The Daily Caller is devoted to showing you things that you’ll like or find interesting. We do have partnerships with affiliates, so The Daily Caller may get a small share of the revenue from any purchase.

Category: Cookware Pots  Tags: ,  Comments off

Millennials are foodies but don’t have pans to prove it, company says




The field notes examining the eating habits of the young and modern foodie might read as follows: 

The species shops at Whole Foods and orders meal kits from Blue Apron, scans Food52.com for recipe ideas, and then documents dishes on social media before consumption. But a strange discrepancy arises when you survey members of the species in their natural habitat. Examine the kitchen in any post-college apartment, and you’ll find a cross-section of cookware that is more castoff than cast iron, with a selection of pots and pans that tend to be culled from parents’ basements and trips to Target and Ikea. 

Advertisement

Although these twentysomething foodies openly obsess over their food, they are generally clueless about the cookware needed to actually prepare their meals. And that has led some in the industry to see an opportunity, with brands emerging (or evolving) to serve them in the most literal sense of the word — by creating new product lines designed with the deep-pocketed millennial in mind. 

The coming “disruption’’ of cookware is a logical extension of the shifts we’re seeing across the food industry, as young adults devote an extraordinary amount of “money and resources and time” to new ways of sourcing their meals, said Jonathan “Jake” Kalick, whose family owns Harbour Food Service, a Boston distributor of restaurant equipment. 

Although his generation loves eating well, “they don’t know the tools or care about the quality” of their kitchen supplies, he said. He and friend Bradford “Chip” Malt saw an opportunity in this discrepancy and this month launched Made In, a company making pots and pans for young urban professionals. 

The frypans and stockpots, which are designed by a Tennessee-based manufacturer, offer the same quality 5-ply construction as high-end brands like All-Clad and Calphalon, Malt said. But Made In aims to undercut their prices by selling them direct-to-consumer through its website. The company sells a stainless steel 10-inch frying pan for $79; a similar pan from All-Clad retails for $150.

“Our goal is to become the go-to brand in the kitchen space for millennials,” Malt said.

Advertisement


“The millennial age group has the most purchasing power of any demographic in the US, and it’s also growing as fast or faster than any other age group,” said Taylor Palmer, a retail analyst at IBISWorld.

Pair that purchasing power with the fact that many millennials are hitting a stage in life when they’re setting up home, and it’s a compelling force for commerce. US kitchen and cookware stores already account for $15.2 billion in annual sales, and that’s just from specialized stores like Williams Sonoma and Sur La Table, not mass-market retailers like Macy’s or Bed Bath Beyond, he said. The result has been a surge in saucepan sales.

 “Cookware is very hot right now,” said Joe Derochowski, NPD Group’s home industry analyst, with sales up 9 percent this year, after a 6 percent rise the year prior.

The reason, Derochowski said, is a confluence of demographic shifts. Yes, millennials are beginning to settle down, establish homes, and increasingly invest in kitchen goods, but at the same time, baby boomers are beginning to downsize and are happy to unload a pantry full of scratched-up pans in favor of something new. 

On top of that, both generations are cooking more to respond to health concerns, he said, leading to a market that hasn’t seen such an uptick in sales since the 1970s.

Nicholas Pfosi for The Boston Globe

Made In cookware

Williams Sonoma, in particular, has seen its stock price increase lately, and was up 1.9 percent in revenues in its second quarter of this year. The company’s chief executive, Laura Alber, has said the brand is in the midst of a “refresh” designed to meet these demographic demands.

“If you looked at our assortment a couple of years ago, we offered mostly stainless-steel and copper cookware,” said Lauren Tarzia, a company spokeswoman. “Now, in response to customer demand, we offer specialty, induction, nonstick and ceramic nonstick” pans, in addition to a line of Williams Sonoma private-label cookware at a lower price point. 

Where and how cookware purchases are made is also changing. Eighteen percent of sales are now made online, up from 14 percent in 2015, according to NPD Group, with home decor sites like Boston-based Wayfair and Overstock increasingly competing with Amazon for eyeballs. 

And those shopping options continue to evolve. Instacart users can buy measuring cups or foil pans when they put in an order for groceries, and the meal-kit company Blue Apron has its own marketplace, allowing users not only to purchase boxes of ingredients, but the knives, pans, and, yes, blue aprons to use in the kitchen. The company’s cofounder and chief executive, Matt Salzberg, has said it plans to expand these “a la carte” offerings over time.

Even Buzzfeed is dabbling in the culinary marketplace, selling a Bluetooth-enabled hot plate and a cookbook of popular recipes.

Unlike other home goods, kitchen supplies and cookware have relatively stable year-round demand and are rarely subject to the economy’s ebbs and flows, Palmer said. 

According to a 2016 Harris poll, 97 percent of Americans cook once a week, and nearly a third of the population cooks daily. 

But although everyone, in theory, needs a pan to fry with, carving out a place for a new cookware company presents challenges. 

“It’s a really fragmented market, from a brand standpoint,” said AJ Riedel, a housewares analyst at Riedel Group, with more than two dozen different brands, only four of which have more than a 10 percent market share. She said that although Calphalon used to hold a certain reputation with at-home cooks, its prominence has faded. “There’s no aspirational brand,” she said. 

What’s more, understanding the nuances of what makes a good pan — and why you should pay a premium for it — confuses the average consumer, who is probably thrown by questions about the safety of a nonstick coating or the virtues of cast iron or copper. “Even I don’t totally understand cookware,” Riedel said. “It’s still that confusing.”

Which is why, she said, that Made In’s model might have some promise, if it puts an emphasis on educating consumers through its website. There’s evidence that younger shoppers are apt to do research and comparison-shop online before making a purchase, and they’re drawn in by brands that make a strong play on social media and tell a compelling story.

Both Riedel and Palmer pointed to Casper Mattresses and Tuft Needle, two mattress startups that have experienced success with the direct-to-consumer model. They found it compelling that no one had stepped up in the cookware industry to do the same until Made In came along. 

“The direct-to-consumer space in retail is on fire,” Palmer said. “The fact that no one has entered into it with a cookware concept is kind of baffling.”

Malt and Kalick said their intention with Made In is to create a community of cooks and become a “voice in the industry” and an educational source for their users. The company hopes to bring in chefs across the country as equity partners in hopes of building the brand. And the partnership with the Tennessee manufacturer is intentional, because young consumers care about goods being American-made. 

But Made In is not alone in the market. The company Misen, which raised more than $1 million on Kickstarter to create a line of direct-to-consumer chef’s knives, announced plans this month to branch out into pots and pans. And Riedel said it’s likely that others will follow. “There are really no barriers to entry, but somebody else could come in right behind them and outspend them.”

Derochowski agreed. “Knowing that this is a hot industry, there is going to be a lot of competition,” he said. 

Janelle Nanos can be reached at janelle.nanos@globe.com and @janellenanos on Twitter.

Category: Cookware Pots  Tags: ,  Comments off

The Purpose of Camping – Tri

I was recently reminded what the purpose of camping is when my husband, daughter and I visited my brother and his young family at their campsite in a Custer State Park campground over Labor Day weekend.

When our kids when were younger camping had a totally different meaning for them than it did for my husband and me. Campground camping gave my husband a taste of suburban life with neighbors all around him and renewed his appreciation for rural living. For me camping meant a lot of work before, during, and after: packing, preparing food all day, constantly cleaning up the campsite, hand washing cookware, having raw hands creased with black from sooty pots and pans, and unpacking once home.

The whole purpose of camping to our kids was the campfire. A nearby lake for swimming was only important when they took a break from the fire. Campfires aren’t allowed on Forest Service land except in designated campgrounds with fire pits, so we resorted to a lot of campground camping in order to appease our kids.

Upon arriving, our kids would begin their inquiries about when we could have a campfire. Observing them around an open fire was like watching puppies fixated with the food on someone’s plate. Our kids wouldn’t go anywhere as long as there was a campfire they could stare into and poke a stick at.

It amazed me that all our kids really needed to be content was a kid chair, a long stick, flaming logs and hot coals to stir. Once a fire was going, our kids’ first order of camping business was finding their personal “fire stick” which got used throughout the weekend. They’d each find a branch long enough to reach the fire from their camp chair and would leave it next to the fire pit for later use. All weekend they’d poke at the campfire with their stick. They especially loved pointing its hot end in the air and as they waved it around, they’d watch the smoke as it drifted from its smoldering tip or would repeatedly admire its red hot end as it glowed in the dark.

Campfires kept our kids corralled and nothing quieted and calmed them faster or more than getting a fire going. Sibling arguments dissipated around the campfire, unless of course one of them took or moved or burned up the other’s fire stick on accident.

The fire almost always had their rapt attention; leaving them speechless much of the time. They stayed occupied for hours. Whether they were infants intrigued by watching the flames of the fire or youngsters fixated with campfire maintenance, they wouldn’t go anywhere if there was a fire blazing in the campfire ring.

For our son, camping was about the entire campfire process: preparing, starting, building, maintaining, using and extinguishing the campfire. He’d help gather the firewood at home for taking with us. He wanted to help chop the firewood logs into smaller chunks and make the kindling – using Dad’s little hand axe while supervised. He’d volunteer to get the fire started and always got up to add more wood to the fire when he thought it was dying out. He’d stir the fire to revive it and liked extinguishing the fire before bedtime.

Our kids loved utilizing the campfire also. They’d warm up in the morning with hot cocoa by the fire, line dry their wet swim clothes and towels by the fire, cook their own hotdogs, or whittle a stick into a pile of shavings by the fire. They’d roast marshmallows for s’mores of relatives who came out to visit us, help cook bacon and eggs in the frying pan over the fire, and be in charge of burning all the paper garbage so they could watch it shrivel up as it burned.

In retrospect, even though we took a lot of extra stuff in order to have one, campfires were some of our best and cheapest investments for entertaining our kids.

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You can upgrade your kitchen aesthetic with this stainless cookware set that’s only $130

— Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA TODAY’s newsroom and any business incentives.

Is your cookware showing signs of wear? Loose pot handles, scratched cooking surfaces, stains that wan’t come off? Nonstick surfaces that don’t live up their name? Frying pans with impossible hot spots?

If any of that sounded familiar to you, maybe it’s time to make a change.

Right now, you can get a 12-piece Cuisinart stainless steel set from Amazon for $129.99.

Note: They have the list price set at $465, but this set actually sells for a little more than $150 usually. While saving $20-$30 is not as impressive as the $230 savings it looks like you’re getting, we still think this is a deal worth exploring.

What comes in the set

You can basically replace all your usual cookware with this set, which includes seven pots and pans, and five lids.
• 1-quart sauce pan with glass lid
• 2-quart sauce pan with glass lid
• 3-quart sauté pan with glass lid and helper handle (so you can grab it from both sides)
• 6-quart stock pot with glass lid
• 10-inch skillet (stock pot lid fits this too)
• 8-inch skillet
• 4-quart Dutch oven with glass lid

Perks of stainless steel

This entire set of cookware is oven-safe up to 350-degrees Fahrenheit. Yes, even the glass lids! (I know, right?) The pots and pans can handle up to 500 degrees, perfect for finishing a one-pan meal. And if you even need to freeze something, there’s no need to dirty another container. These suckers are freezer friendly (but who actually has that kind of freezer space?).

Ready for a better cooking experience? Get the Cuisinart set for $129.99 from Amazon.

Prices are accurate at the time of publication, but may change over time.

Category: Cookware Pots  Tags: ,  Comments off

Le Creuset Is Releasing More ‘Beauty and the Beast’ Cookware …

The limited-edition pot will be available online and in stores on September 15.

You can now invite even more people to be your guests for dinner with the newest limited-edition Beauty and the Beast-themed pot from Le Creuset.

As part of a branding event held in conjunction with the release of Walt Disney Studios’ live-action Beauty and the Beast film earlier this year, Le Creuset and Williams Sonoma teamed up to offer fans of good food and a great Disney classic a limited-edition cobalt blue enamel cast iron soup pot. Now, they’re releasing more Beauty and the Beast-inspired cookware that is sure to beautify your kitchen and perhaps put you all on par with the skills of the Beast’s very own stove/cook, Chef Bouche.

The newest version of the special pot will come in Soleil, a bright yellow reminiscent of Belle’s iconic dress.

“We realized both Le Creuset and Disney fans are hungry for more, which led to the creation of the soup pot inspired by Belle’s beautiful yellow dress,” Faye Gooding, CEO of Le Creuset of America, said in a statement.

While only 500 of the blue pots were released, 1,000 of the yellow pots will be available, priced at $280 each. You can purchase them starting September 15 through either the Le Creuset and Disney websites or in Le Creuset Signature stores.

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Also an enameled cast iron pot, the Belle-themed soup cookware shares an almost identical design to its “beastly” cobalt counterpart. Like the lid of the original version, the Soleil yellow will feature two iconic red roses (like those from the story) and a handle with the inscription, “Be Our Guest.” The pot holds 2 3/4 quarts and coupled with its fated match, you may be able to feed nearly an entire provincial town.

With the announcement of the first exclusive Disney collaboration, Faye Gooding, CEO of Le Creuset of America, shared the reasoning behind “the magical collaboration” as part of Le Creuset’s mission “to inspire and empower people everywhere to make joy through cooking.”

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Be our guest! Upscale cookware brand Le Creuset cashes in on Disney movie success with a pricey $280 Beauty and …

  • Only 1,000 units will be released, on September 15
  • They’re the color of Belle’s ball gown and the lids are painted with roses and the inscription ‘Be Our Guest’
  • Le Creuset and Williams Sonoma released a similar item in blue earlier this year; it’s sold out and now going for up to $600 on the secondhand market
  • The brand also released a new ‘millennial pink’ collection of cookware this week  

Carly Stern For Dailymail.com

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Le Creuset is bringing some magic to the kitchen for 1,000 very enthusiastic Disney fans — and they don’t even technically need to be great cooks.

The French cookware brand has announced that on September 15 it will begin selling a limited run of soup pots inspired by Beauty and the Beast.

The heavy yellow pot, which pays homage to Belle’s famous yellow ball gown, features two red roses on the lid and the inscription ‘Be Our Guest’ on the handle.

The dining room proudly presents… your dinner! Le Creuset’s new Beauty and the Beast-inspired soup pot will go on sale September 15

Tie your napkin ’round your neck, cherie! The $280 pots are the color of Belle’s ball gown and have ‘Be Our Guest’ written on the handle — but 1,000 will be made

Unfortunately, these pots don’t sing: Naturally, the pots were inspired by Lumière’s big song in Beauty and the Beast

The new addition to the brand holds 2 3/4 quarts and costs a whopping $280. Though that’s a typical price for the high-end brand, it’s also a relative bargain compared to how much they’re sure to fetch on the secondhand market. 

In March, the company released its first Beauty and the Beast item: a blue ‘Be Our Guest’ pot, which looked nearly identical to the new ones except for the color.

They pots were a collaboration with Williams Sonoma in honor of the release of the live-action Beauty and the Beast film, and Le Creuset also shared several Be Our Guest-inspired recipes on its website for things like squash soup du jour and cheese souffle.

Though only 500 of the blue pots were sold and are officially sold out, a few can be found on eBay and from other resellers starting at about $375 and going as high as $600.

A culinary cabaret: In March, Le Creuset and Williams Sonoma sold 500 units of a blue version, which have sold out and are going for up to $600 on eBay

Mrs. Potts would be proud: The pots came out in honor of the live-action film released earlier this year

Magic: The demand was so big that they decided to release another version

Faye Gooding, CEO of Le Creuset of America, said the brand recognized the high demand and decided on a second run.

‘We realized both Le Creuset and Disney fans are hungry for more, which led to the creation of the soup pot inspired by Belle’s beautiful yellow dress,’ she said.

‘Disney is an iconic brand that brings nostalgia and delight to people of all ages,’ Janet Hayes, president of WIlliams Sonoma, said in February. ‘In partnership with Le Creuset, Williams Sonoma is pleased to offer this special-edition pot to those who loved the original film and the next generation who gets to experience this legendary story for the first time.’

People who were children at the time of the original film’s 1991 release are all in their late 20s and early to mid 30s now.

So pretty! Also this week, Le Creuset released a new pink collection

Seriously sweet: The brand calls the dusty color ‘sugar pink’

Trendy: Fans, though, have quickly dubbed it 'millennium pink'

Trendy: Fans, though, have quickly dubbed it 'millennium pink'

Trendy: Fans, though, have quickly dubbed it ‘millennial pink’

Fancy cookware: The 23-piece collection is priced $6 to $300

Want! Want! The collection has earned a lot of buzz on social media

The French press is $68

Some of the more affordable items include a $12 pie bird

Cute: Some of the more affordable items include a $12 pie bird

A quick hit: This cast iron skillet goes for $165

Pricey: This trivet, which elevates hot plates and pans from the table, costs $75

On the cheaper side: There’s also a $5 teaspoon and $26 spoon rest (pictured)

And Le Creuset is catering to that generation in another way, too: This week the company released a new ‘sugar pink’ collection of cookware, which many excited shoppers are calling ‘millennial pink’.

The 23-piece collection comes in a dusty pink hue and ranges in price from $6 to $300.

The highest-ticket item, a $300 dutch oven, is a Le Creuset favorite. There’s also a $180 saucepan, $165 skillet, $68 French press, $50 pie dish, and $68 au gratin dish.

There are five storage canisters of varying sizes, too, as well as a $50 utensil crock, mugs, and a $6 teaspoon and $26 spoon rest.

The new collection has already garnered an excited reaction on Instagram, where thousands have expressed interest. 


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