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Chip & Jo’s New Target Line | Tasting Table |

Chip & Jo’s New Target Line | Tasting Table

It hasn’t been since House Hunters that we’ve come across a more addictive HGTV show than Fixer Upper. And to our fellow Chip and Jo fans all too comfortable with watching back-to-back episodes on a Thursday night (before trying to figure out if you should shiplap your own living room wall), the DIY duo just shared news that will make it a lot easier to have a Joanna-approved home.

A post shared by Joanna Stevens Gaines (@joannagaines) on Sep 12, 2017 at 1:29pm PDT


In a recent blog post, the pair revealed they’re launching an exclusive home line at Target, where you can pretend for a few glorious moments that you’re a lucky homeowner in Waco, Texas. In typical Gaines fashion, it’s not just going to be an aisle of fabrics—according to Chip, the brand (which is named Hearth Hand with Magnolia) will be like “a little shop inside of Target.”

A press release from Target also reveals the homeware line will include more than 300 items, like homey dinnerware and earthy accents—you know, the type of stuff fit only for a modern farmhouse with sliding barn doors. For an added bonus, most of the items will ring up under $30. (The couple will also be using the partnership as a way to give back—the line is currently being used to redesign the community dining room for well-deserving families with kids being treated at St. Jude Children’s Research Hospital in Memphis.) 

Though the official launch date isn’t until November 5, that wait period just means you have plenty of time to come up with some Chip-worthy dad jokes for when you start redecorating your apartment.

Category: Dinnerware  Tags: ,  Comments off
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