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David Jones aiming to be Australia’s premier retail destination |

David Jones aiming to be Australia’s premier retail destination

David Jones’ drive for its Elizabeth Street store to be a global premier retail destination has been boosted by a new partnership with Disney, as well as exclusive partnerships with iconic, luxury global brands, Louis Vuitton, Chanel and Gucci.

It comes at a time when bricks and mortar retailers are struggling, particularly after Amazon’s launch in Australia. Savvy bricks and mortar operators are looking for ways to make stores destinations and to create new ways of connecting with customers, to lure consumers back. 


As part of the $200 million Elizabeth Street store redevelopment, David Jones and The Walt Disney Company (Australia and New Zealand) have announced a new children’s world featuring Disney, Star Wars and Marve. The joint partnership will see the top floor of the Sydney flagship location transformed into a magical, one-of-a-kind destination.

The children’s floor will offer five distinct neighbourhoods designed to transport customers to different mini worlds and immerse themselves in Disney’s much-loved stories and characters.

Key elements of the children’s floor experience will include: 100 Acre Wood, with views over Hyde Park and shareable moments under the canopy of Winnie the Pooh’s much-loved honey tree; Marvel – Time to suit up! Roam this New York-inspired locale and then head over to the Brooklyn-inspired loft story-telling area to explore the world of books, games and puzzles; Star Wars – featuring contemporary apparel for the young Padawan in a world of play, interactivity and technology;  Disney Princess – Dreamy visions of fairy lights, castles, carousels and a Magic Mirror; High Street – a premium range of boutique shops.

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