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Dive In! Macy’s Makes a Splash With Celebrate Summer Campaign … |

Dive In! Macy’s Makes a Splash With Celebrate Summer Campaign …

NEW YORK–(BUSINESS WIRE)–The best season ever begins at Macy’s (NYSE:M), as the retailer kicks
off its new Celebrate Summer campaign this May. Bringing together the
best in fashion and home for pool parties, road trips and everything in
between, the seasonal celebration also features limited-edition
collaborations, CR by Cynthia Rowley and I.N.C + Popsicle®.
Also this month, Macy’s Fashion Pass benefits the Y’s summer camp
programs, and in-store events encourage customers to experience the best
of summer in their local store.

I.N.C + Popsicle®


I.N.C International Concepts has partnered with The Original Brand
Popsicle® for a limited-edition capsule, sold exclusively at
Macy’s. The bright and bold collection features playful prints inspired
by the iconic Popsicle® brand and is comprised of women’s,
men’s and young girls’ clothing, as well as women’s accessories. The
collection is anchored by an all-over Popsicle® pattern that
features artistic interpretations of favorite pop flavors like the
Firecracker® and Creamsicle®, and brings
summertime fun to life through fashion.

Pool Party and Beach Looks

Summer calls for beach-side and pool-side shindigs, and Macy’s has
everything you need to look fabulous. Rainbow-hued two-piece bathing
suits and electric macramé one-pieces set the color setting to high for
fun-in-the-sun adventures. Chic cover-ups with exuberant prints,
tassels, and lace and cut-out details are statement-making staples that
perfectly transition from day to night. Novelty tees with cheeky bon
mots and cool patches layer perfectly with denim cut-offs and
fray-hemmed jeans for when the sun sets. Finish off your festive looks
with pompom-bedecked wicker purses and rhinestone-encrusted slides for
an easy, breezy, yet funky take on summer style.

The pool float and novelty beach towel are must-haves for summer 2017,
complete with fruit motifs and colorful graphics. Martha Stewart
Collection and Lacoste feature plush beach towels with playful patterns
such as pineapples, flamingos, ice cream cones, stripes and bold
geometric designs.

Road Trip Fashion

Concerts, festivals, diners, bazaars—all stops along a great summer road
trip. For those seasonal jaunts, Macy’s has all the looks to keep you
comfortable, yet trendy throughout. Denim and tees are huge for the road
tripper this summer, but with a twist. Updates to the Americana motif
combine with patchwork and ripped-and-repaired denim to achieve an
aesthetic perfect for the road.

CR by Cynthia Rowley

Macy’s has partnered with designer Cynthia Rowley for a limited-edition
line, CR by Cynthia Rowley. The high-spirited collection taps into the
cheerful and vivacious essence at the core of the celebrated designer’s
eponymous brand. The limited-time collection is a celebration of summer
that includes tops, skirts, pants, dresses and jackets rendered in wispy
fabrics and fanciful prints to match the season. Perfect for beachside
dates, rooftop fetes, and everything in between, the collection embraces
Cynthia Rowley’s signature joie de vivre that’s perfect for the season.

You’re Invited: The Best in Summer Entertaining

Whether hosting a summer block party or backyard bash, Macy’s is the
ultimate destination for everything summer entertaining this season.
Tablescapes will showcase an explosion of the color wheel this summer
with bright candy hues. Fiesta offers place settings, open stock
dinnerware and serving pieces in a full spectrum of colors – from cobalt
and shamrock to scarlet and tangerine. These rainbow brights are sure to
be a hit at summer gatherings, and are great for everyday use, too.

Melamine tableware is a must-have this summer and Certified
International brings a wide assortment of dinnerware and serveware in
vibrant floral and checkered patterns. Complete your table with acrylic
drinkware by Martha Stewart Collection, including highball glasses and
pitchers, which are a great choice for carefree entertaining. For those
on burger, hot dog and kebab duty, grills by Char-Broil are a party
essential for feeding a crowd, whether large or small.

To host a summer evening soirée in style, Thirstystone at Macy’s offers
a range of beautiful serveware, such as onyx marble cheeseboards with
copper detailing, acacia wood and marble coasters, and wood serving
boards with chevron patterns.

“Macy’s Celebrate Summer campaign features all the must-haves for the
season,” said Roberson Keffer, Macy’s vice president / Fashion Director
for Home. “Melamine tableware, novelty beach towels and colorful
dinnerware will highlight any occasion to entertain from indoor to out.”

Macy’s Supports Summer Camps

As part of Macy’s Fashion Pass, the retailer will embark on a new
partnership with the Y, one of the nation’s leading nonprofits that
provides programs and services in 10,000 neighborhoods nationwide, with
a focus on youth development, healthy living and social responsibility.
From Friday, May 19 to Sunday, May 21, customers can give $3 at the
register at any Macy’s store or online at macys.com and receive a 25
percent off savings pass to get discounts all day (exclusions and
restrictions apply). All donations will support the Y’s camp scholarship
program, which provides new experiences for kids, builds confidence and
helps develop skills. Pre-sale of the savings passes will begin on
Sunday, May 14 in store.

Celebrate Summer at Macy’s Stores

On Saturday, May 20, Macy’s will host pool party events in select stores
to celebrate all things summer and swim. Complete with positive vibes
and playful activities, in-store parties will help customers discover
their ultimate summer style and what home essentials they need to make
summer parties special. For more information about Celebrate Summer
events happening in your local area, visit macys.com/events.

For more information about Macy’s fashion for the Celebrate Summer
campaign, visit macys.com/trendreport. For details about Macy’s
partnership with the Y, visit macys.com/fashionpass.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 670 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South
Coast Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a
difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.

About the Y

The Y is one of the nation’s leading nonprofits strengthening
communities through youth development, healthy living and social
responsibility. Across the U.S., 2,700 Ys engage 22 million men, women
and children – regardless of age, income or background – to nurture the
potential of children and teens, improve the nation’s health and
well-being, and provide opportunities to give back and support
neighbors. Anchored in more than 10,000 communities, the Y has the
long-standing relationships and physical presence not just to promise,
but to deliver, lasting personal and social change. ymca.net

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