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Ebay is undercutting its competitors’ Black Friday prices before the holiday |

Ebay is undercutting its competitors’ Black Friday prices before the holiday


  • Ebay says it’s offering discounts steeper than the
    prices being advertised in competitors’ Black Friday
  • Discounted items include hoverboards, KitchenAid
    mixers, and TVs.
  • The move is part of a broader push by the online
    auction site to become a holiday shopping destination.


Ebay isn’t currently a go-to spot for Black
deals, but a new initiative is hoping to change

The online marketplace is offering steep discounts on items that
are the exact same as or similar to items featured in Black
Friday circulars by big retailers. It’s called “Don’t
Wait for Black Friday

The prices on the “buy now” listings either match or undercut
retailers’ prices by a few dollars. Some items, like a blender,
are discounted by up to $10. The listing page Ebay set up for the
program even says exactly which retailer and deal the listing is
being compared to, and if that price is being “matched” or

The program will run until November 17, with new additions every

Ebay is also offering its price match
 from Black Friday through Cyber Monday. If
customers purchase a new, unopened item from the Ebay deals page and find
the same item cheaper at a a major retailer like,, or, Ebay will instead charge you that price.

The program is part of a broader push by Ebay to become a bigger
holiday shopping destination. 

Category: Kitchenaid  Tags: ,  Comments off
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