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EDITORIAL: Remembering a New England original | Editorials … |

EDITORIAL: Remembering a New England original | Editorials …

Before there was the Ronco Rotisserie Grill, the Popeil Pocket Fisherman, the Shamwow or the Snuggie, there was Saladmaster. And for decades, Christos “Chris” Nahatis was the face of the cookware brand.

If TV viewers across New England weren’t lured in by Nahatis’ rapid-fire delivery, they surely stopped to watch him handle Saladmaster’s pots and pans with the nimble dexterity of a magician performing a card trick. Nahatis was proud of what he was selling, too. He would often seal the deal by banging a Saladmaster pot against a competitor’s offering. The Saladmaster cookware would always be unharmed. The same could not be said for the competition.

Nahatis, a lifelong resident of Manchester, passed away earlier this month at the age of 95. It’s no surprise that he became an infomercial pioneer. He got his start as a teenager selling suits around town to support his family. He hooked up with the mail-order Saladmaster business in 1951 and made history a few years later when he pulled carrots and lettuce from his pocket and fed them through a company food processor during a spot on a Providence TV station.

In short order, he was doing regular 60-second spots on WBZ in Boston, making himself part of New England history. 

“I truly learned to make the Saladmaster ‘talk,’” he wrote in his memoir, “What-A-Hell-Ova-Way To Make A Living,” released last October. “I eventually perfected the presentation so well, I hardly ever missed a sale.”

Next month, many families will pull Saladmaster pots and pans — some bought decades ago — from their cupboards to help cook Thanksgiving dinner. And chances are, it was Nahatis who made the sale.

Category: Cookware Pots  Tags: ,  Comments off
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