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Food52 Collaborates With Bloomingdale’s for In-Store Experience |

Food52 Collaborates With Bloomingdale’s for In-Store Experience

As many worry about the fate of the traditional department store in an era of ecommerce, one cult-favorite online shop is looking to the more traditional model for growth during the holiday season. Food52, the online source for a carefully curated supply of home and kitchen goods, will announce today a partnership with Bloomingdale’s, AD has learned exclusively.

Throughout the holiday season, Food52 will have a “shop-in-shop” at New York City’s flagship 59th Street Bloomingdale’s, featuring 132 items selected by teams from both companies (the offerings will also be available online). In a true example of today’s increasingly interactive retail landscape, the space will also host a slew of in-store demos and events throughout the collaboration (which will go until January 31).


“As a native New Yorker, I’m really excited to bring our brand to life at Bloomingdale’s,” says Food52 cofounder and president Merrill Stubbs. “We’re showcasing the best of our shop and content offerings in a place that’s long been known as the destination for gifts and a healthy dose of holiday spirit.”

The products run the gamut from simple dinnerware to wooden cheese boards, brass serving utensils, cookbooks, and a healthy selection of Food52’s signature vintage-inspired tableware and accessories. Besides profiting Food52 and Bloomingdale’s, the partnership is a great opportunity for some of Food52’s smaller makers and brands to reach a broader audience—items by Hawkins New York, Anna Karlin, and Sir Madam are among the offerings.

“It’s been so much fun to put together a collection of goods from our favorite makers and then bring them to life at Bloomingdale’s, where shoppers can also see them in action during our holiday events series,” Stubbs says.

Category: Dinnerware  Tags: ,  Comments off
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