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Good Land Wing Co. is taking a lower-fat tack on the east side |

Good Land Wing Co. is taking a lower-fat tack on the east side

A new restaurant near UWM wants to serve a more healthful chicken wing. 

Good Land Wing Co., 2911 N. Oakland Ave., opened Tuesday with a menu of wings, sides, salads, wraps and skillets (built on fries, tots or mac and cheese). The restaurant, started by Josh Brown and his father, Adam Brown, calls its wings guilt-free — they’re baked instead of fried. 

They also own a wing spot in Port Washington called Wing It with business partners Mark Sellers and Brian Conrad.

“I’m a guy who counts his calories and works out,” Josh Brown said. So, ditching fryers at the new east side restaurant seemed like a natural decision.

After about six months of experimenting, Good Land now bakes wings at 525 degrees or hotter to crisp them quickly without drying them out, Brown said. Waffle fries and onion rings also are baked.

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The restaurant has four spice rubs and 10 sauces for its wings, and the menu also includes boneless and unbreaded chicken. For vegan diners, there’s breaded cauliflower. 

Prices range from $4.99 for five wings to $15.49 for 20 wings. Other menu items top out at $7.99, for salads and skillets.

Good Land expects to get its liquor license later in September for tap and bottled beers.

Customers can dine in at the counter-service restaurant or pick up takeout. Good Land also plans to have online ordering and delivery through its website.

The restaurant, which fills the vacancy left by Cold Stone Creamery, is open 11 a.m. to 10 p.m. Sunday to Thursday and 11 a.m. to 2 a.m. Friday and Saturday.

Details for the grand opening Sept. 27 will be announced on Facebook. To contact Good Land: (414) 367-9886 

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