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How New Beauty Store Riley Rose Was Designed to Be the Ultimate ‘Homage to Millennials’ |

How New Beauty Store Riley Rose Was Designed to Be the Ultimate ‘Homage to Millennials’


Inside Riley Rose. Photo: Courtesy

Inside Riley Rose. Photo: Courtesy

There’s a lot of talk about how longstanding retailers are making adjustments to appeal to the finicky millennial and Gen-Z consumer, but it’s starting to seem like the ones who succeed are the newer retailers that start out by targeting those demographics to begin with. And we feel pretty confident in predicting that new beauty and lifestyle concept Riley Rose will be one of those success stories. In co-founder Linda Chang’s own words, it’s a literal “homage to millennials.” Of course, that’s pretty clear if you look at any of the store’s branding or social media. Every. Single. Thing. Is. Pink.


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