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Hy-Vee Market Grille locations moving to self-service – Herald |

Hy-Vee Market Grille locations moving to self-service – Herald

QUINCY — Quincy’s two Hy-Vee Market Grille locations are among several of the grocery chain’s restaurants tapped to undergo changes in a push toward self-service dining.

Amy McCoy, communications director for the Des Moines, Iowa-based corporation, confirmed that both the Broadway and Harrison locations will be launching Hy-Vee’s new Market Grille Express concept over the next month. Market Grille Express will feature a pay station at which customers will order their meals. McCoy described the new concept as “casual self-service” in a “contemporary atmosphere.”

“Our Hy-Vee Market Grille Expresses are just another way we can make our customers’ lives easier,” McCoy said. “The Express concept will help people get a quicker experience.”

The menu will range from scrambled eggs, breakfast burritos, pancakes and oatmeal in the morning to appetizers, burgers and sandwiches in the afternoon and evening. Breakfast skillets and omelets also will be available all day. Market Grille Express restaurants will still offer a full-service bar and big-screen TVs.

“Statistics show more people are eating out these days, so our in-store restaurants fit the trend of what people are looking for,” McCoy said. “The Hy-Vee Market Grille Express concept also allows our customers to have a more convenient and quick eating experience if they are on the go.”

Hy-Vee opened its full-service Market Grille restaurants in Quincy in 2014. Chefs, waitresses and hostesses were added to both operations when the restaurants launched.

Hy-Vee has 101 Market Grille and Market Grille Express restaurants open, with plans for 39 more. Hy-Vee’s shift into full- and self-service restaurants is part of a growing trend in the industry known as “grocerants.”

A report from Chicago-based NPD Group said in-store dining and take-out of prepared foods from grocers has grown nearly 30 percent since 2008, accounting for 2.4 billion food service visits and $10 billion in consumer spending in 2015. The research group’s report said retail food service is becoming increasingly common among millennials, a group that frequents grocery stores less frequently than other demographic groups.

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