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Idea Farmer Launches Crop Circles, New Content Studio for the … |

Idea Farmer Launches Crop Circles, New Content Studio for the …

LOS ANGELES–(BUSINESS WIRE)–Idea
Farmer
, an independent, full-service creative agency, announced
today the launch of Crop
Circles
, a new full service content studio designed to be adaptive
in today’s fast paced, multi-platform media landscape. Created to help
brands, media companies, artists and agencies develop dynamic content
for digital and broadcast platforms, Crop Circles builds upon Idea
Farmer’s strong, in-house production legacy producing projects around
the globe for partners including KitchenAid, Subaru, Shutterfly,
filmmaker Liz Goldwyn and Pinkberry. Crop Circles is committed to
creating culturally relevant stories that live at the intersection of
Art + Commerce.

The Crop Circles debut follows two strong years of growth at Idea
Farmer, which was recently named one of the country’s ten fastest
growing ad companies on the Inc. 500|5000 list. Former Endemol exec and
current Idea Farmer CFO Matthew Forrest will lead Crop Circles as
company president. Prior to joining Idea Farmer, Forrest was vice
president, production operations at Endemol Shine Beyond USA where he
oversaw all aspects of production, including branded and original
content for YouTube Red go90 platforms.


“Original video content is the puzzle pretty much everyone is trying to
solve for,” said Idea Farmer founder and CEO Josh Beane. “The level of
demand we’re seeing from marketers, companies and agencies continues to
grow and with the launch of Crop Circles we now have a standalone
company totally dedicated to serving this high volume business.”

Founded in 2011, Idea Farmer’s story driven-approach helps brands
connect with their audiences meaningfully and authentically with
engaging and useful content that integrates naturally into consumers’
multi-platform media journeys. Recent highlights include powering the
launch of KitchenAid’s Artisan Mini Mixer with a four-continent,
multi-language content/influencer blitz that reached nearly a quarter of
a billion consumers. With the launch of Crop Circles, the new company
will serve both as production partner for Idea Farmer work and an
independent resource for the creative community.

“The Crop Circles team brings a wealth of impeccable production and
storytelling experience to this exciting new venture,” said Crop Circles
president Matthew Forrest. “With the continuing proliferation of
entertainment platforms, ever-growing brand enthusiasm for original
content and overall market trend towards a more video-based experience,
we see a ton of opportunity going forward.”

About Idea Farmer

Idea Farmer is an independent, full service creative agency specializing
in the development and distribution of branded entertainment for some of
the world’s most iconic brands. With a focus on classic storytelling and
influencer amplification, the firm helps clients forge meaningful
connections with audiences across cultures and around the world. For
more information, please visit www.idea-farmer.com.

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