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Looney Labs Partners with Mary Engelbreit |

Looney Labs Partners with Mary Engelbreit

College Park, Md. – Looney Labs is partnering with Mary Engelbreit in the creation of a new game in their Fluxx line, which has sold over 3 million copies; and a new game in their Loonacy line, Looney Labs’ second largest brand. These new games will debut at New York Toy Fair and will be available Fall 2018.

“We’re so excited to be partnering with Mary Engelbreit,” said Looney Labs CEO Kristin Looney. “The upbeat whimsy in her artwork fits well with Looney Labs’ hippie style, and her focus on empowering women is something we care deeply about. Though Mary Engelbreit is not well known among gamers, her broad appeal fits well with our goal to broaden our market, particularly to include more women, families, and casual gamers. Looney Labs makes gateway games, and Mary Engelbreit’s artwork will help us bring fun to more people than ever before!”

Husband and wife team Andy and Kristin Looney believe that fun is one of the most important things they create while people are playing their games. Looney Labs is a woman-owned and -operated company, and all Looney Labs card games are made in the USA using recycled materials whenever possible. Andy Looney designs all games, from those with lighter play, like Fluxx, Loonacy and Just Desserts, to more strategic games like Chrononauts and Pyramid Arcade.

Mary Engelbreit launched her own company with a strong desire for creative freedom and a line of 12 greeting cards. Mary’s signature art, imbued with spirited wit and warmth, appears on thousands of products, including greeting cards, books (design, gift, children’s, cooking, home and art), calendars, stationery, fabric, crafts, kitchen accessories, dinnerware and other home décor items.

The Looney Labs license was created with the help of The Brand Liaison as licensing agent for Mary Engelbreit. The Brand Liaison is currently working on licensing deals in a variety of consumer products including apparel, pajamas, accessories, home décor, bedding, hydration, melamine and much more.

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