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Now You Too Can Live The Goop Life Right In Your Own Home |

Now You Too Can Live The Goop Life Right In Your Own Home

You can now have Goop in your living room as well as in your body and soul. (Photo by Joel C Ryan/Invision/AP)

Having already entered your closet, your digestive system and your soul – not to mention your vagina – Gwyneth Paltrow’s Goop is now coming into your living room.


Today, CB2, the junior brother to home furnishings lifestyle retailer Crate Barrel, debuted a collection of furniture and home goods under the Goop brand, one in a series of collaborative “capsule” lines it has brought to market over the past year.

In postings online that seem to reflect the printed catalog offering no doubt in the mail even as we speak, Paltrow introduces the collection to the faithful. “Our priority was to nail this juxtaposition of functionality and elegance. Like goop (goop is always spelled with a lower-case “g” in company speak), CB2 has a contemporary approach to making eclectic pieces harmonize within a room. With their support, we designed a collection that (we believe) meets the needs of modern families.”

She finishes her welcome letter with: “It’s always been our goal to equip readers with the knowledge and products to help them make better choices – and with this collection, we bring that same intention to interiors with a collection that meets our high standards for quality, functionality and design.”

And she signs it, “Love, GP.”

The collection includes furniture, tabletop products like dinnerware, glassware and flatware, rugs, lighting and decorative accessories.

Certainly a signature piece is a curvy pink velvet couch with a nod to mid-century modern designer Vladimir Kagan’s famous Serpentine Cloud sofa. At $1,990 it is neither exorbitant nor thrifty but hits CB2’s sweet spot for upholstered seating.

Shoppers can pair it with the “Gwyneth Special Edition Shearling Chair,” limited to just 40 pieces and carrying a befittingly hefty $3,299 price tag.

Other notable pieces include a hanging swing chair, freeform accent tables, a mid-century credenza, Chinoiserie-look dinnerware and a stainless steel egg stand for $9.95, the least expensive single item offered. All together the collection totals about 50 pieces.

This is far from Goop’s first tie in with retailing and consumer products. This summer it has operated a pop-up shop in the uber-chic Hamptons on New York’s Long Island, one of a series it has done over the years. It is also doing a venture with a recreational marijuana dispensary in California.

And of course it sells all kinds of new-age products through its own website, ranging from health and beauty products to, more recently, a $135 coffee-based enema kit  and to assorted unmentionables (at least in Forbes) designed to enhance both your private parts and your sex life.

Paltrow has endured no shortage of criticism for both her merchandise offerings and the quasi medical/spiritual advice accompanying them.

Her CB2 collaboration promises to be much less controversial: The Shearling Chair and the egg stand are actually kind of cool.

Category: Dinnerware  Tags: ,  Comments off
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