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Plugged into African culture |

Plugged into African culture

THE LIFESTYLE-CONCEPT store Another Story is lightening up rainy days this month with the exotic vibes of its trendy home-decor items, fashion apparel and accessories, colourful stationery and tableware. 

The theme is “L’afrique c’est chic!” (“Africa is Chic!”) and there are more than 30 brands represented, mainly from that vast continent.


The prints and patterns found in African culture are mixed with vibrant colours to create fun looks, and with earth tones to evoke nature and the gritty challenges of travel. 

The clothing, selected to fit the Thai climate, comes from such popular brands as Delasebure, Izembatho, Okun, Reiko, Zhu and Zuri. 

Anyone looking for new accessories to mix and match with jeans or maxi dresses can check out the offerings from Beatriz, Gloriozo (Ghana), Hipanema and Macon Lesquoy. 

Eyewear created in collaboration with Izipizi will turn heads, as will fashionable sneakers from Bensimon and casual footwear from La Maison de l’espadrille, Les Trops, Panafrica and Vitalexi.

And don’t miss the print bags from Hay. 

The stunning designs in home decor and kitchen appliances will freshen up any home. See what As’art, Baden, Habitat, Indego Africa, Booming Ville, Mifuko, Museum, Notre Monde, Octaevo, Papier Tigre, Serax, Studio Roof and Woouf have to offer. 

Another Story is on the fourth floor of the Helix Quartier at the EmQuartier. 

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