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REVV® K-Cup® Pods Kick Strong Coffee Into High Gear With New Varieties And Look |

REVV® K-Cup® Pods Kick Strong Coffee Into High Gear With New Varieties And Look

Introducing REVV NO SURRENDER™, REVV AFTERBURNER™, and REVV TURBOCHARGER™ 

WATERBURY, Vt.–(BUSINESS WIRE)–You wanted seriously strong coffee? You got it. Introducing REVV® No Surrender™, Afterburner™, and Turbocharger™ K-Cup® pods; three intense brews now hitting store shelves nationwide. 


Sourcing only premium grade beans, the bold new lineup of REVV® coffee, part of the Keurig Green Mountain, Inc. (Keurig) family of brands, offers a series of rich and balanced, dark-roasted dynamos loaded with the strongest coffee REVV® could find. 

“REVV® coffee is for all the early risers, all-nighters, daily grinders, and everyone who lives for strong coffee,” said Scott Moffitt, Chief Brand Beverage Officer at Keurig. “We select only the best coffee, roast it dark, and fill every K-Cup® pod with delicious, high octane coffee that helps you grab life by the mug.” 

Embodying their commitment to creating strong coffee for strong people, REVV® coffee is joining forces with Purple Heart Homes; an organization dedicated to providing personalized housing solutions for service connected disabled veterans. Keurig is making a $50,000 donation to Purple Heart Homes to help renovate several kitchens for disabled veterans in need, as well as designing and donating a coffee corner equipped with REVV® K-Cup® pods, a Keurig® coffee maker, and equally bold accessories in each of those renovated kitchens. To coincide with Veterans month in November, REVV® and Purple Heart Homes will share updates on the progress of the kitchen renovations through Keurig social channels. 

“At Purple Heart Homes, we require strong coffee to fuel the renovations we are delivering to our veterans so they can live with dignity and the independence they deserve. A good-tasting, strong cup of coffee can go a long way, and REVV® coffee is our choice to kick-start the day,” said Dale Beatty, Co-Founder of Purple Heart Homes. “We’re thrilled to welcome REVV® coffee and Keurig as a partner as we look to honor select veterans with kitchen upgrades this coming year.” 

“REVV is all about strength, and no one is stronger than our nation’s Veterans. We are so moved by the meaningful work Purple Heart Homes is doing for our nation’s heroes and are honored to be partnering with them to provide newly renovated kitchens where veterans can start each day with a great cup of REVV® coffee,” said Dan Tifft, Brand Manager at Keurig. 

In addition to introducing the new varieties, the packaging for REVV® coffee has received a dynamic upgrade –featuring bold colors, energizing symbols, and a simple promise: strong coffee. 

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