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ShopClues goes after tier 2 & 3 customers with 50-80% off on several categories |

ShopClues goes after tier 2 & 3 customers with 50-80% off on several categories

NEW DELHI: Starting September 20, ecommerce player ShopClues is offering 50-80% discount on all major categories under its biggest sale event – Maha Bharat Diwali Sale .

Expecting to meet a majority of its target of over 75% growth in business set for the month of September-October, ShopClues is hoping to drive sales through special focus on categories like electronics accessories, home kitchen, and fashion lifestyle.

“This year’s Diwali celebrations at ShopClues are bigger and better than ever. In line with our unwavering strategy, this year’s best deals and discounts have been curated keeping the festive needs of ShopClues’ value-driven consumers in mind, a majority of which are from Bharat – the tier 2, 3 and beyond towns,” said ShopClues, founder and CBO, Radhika Aggarwal.


Top deals
The ecommerce platform is targeting 250 million visits during the diwali sale and is spending 2.35% of its annual marketing budget in order to achieve this. Some of the best deals on the platform are:
1. Acer 15.6″ Laptop – 4 GB RAM, 1 TB Storage, MRP 25,999 – Available at Rs 20,999
2. Dell Inspiron 15.6″ Laptop – i3 processor, 4 GB RAM, 1 TB Storage, MRP 32999 – Available at Rs 27,999
3. Swipe Elite Prime at Rs 2,899 (5.5-inch HD, 4G VoLTE)
4. Women’s fashion – anarkalis, sarees, ethnic footwear and accessories starting at Rs 189
5. Reebok Men’s running shoes – MRP 3,699 – available at Rs 999

“We are very excited about the exclusive deals on Electronics and accessories, with price points starting at as low as INR 99. With a unique selection of products, ShopClues’ prime focus is on delivering value at all price points for its consumers,” added Aggarwal.

Top alliances for better deals
ShopClues has also joined hands with several banks and other online service providers to offer its buyers more on top of the discounts. Some of the top alliances that the buyers can use to get more out of the sale are:
1. ICICI Offer: 10% instant discount* on credit, debit cards netbanking
2. Standard Chartered offer: 10% instant discount* on debit credit cards
3. Yatra offer: Flat Rs 850 Off on domestic flights; minimum purchase – Rs 4,500
4. Flat Rs 750 Off on domestic hotels; minimum purchase – Rs 1,500
5. Holiday trips for 2 to Thailand Goa for 3D/2N (1 Thailand 1 Goa)
6. Mobikwik offers: Get 10% SuperCash
7. Airtel Payments Bank: Flat 50% cashback, Rs 10,000 worth ShopClues vouchers to the top spenders every day

“We have also ramped up our associations with top banks, portals and e-wallets, to enable a seamless and delightful shopping experience for our customers during this Diwali,” Aggawal added.

Diwali Flea Market
In the midst of the special discounts, ShopClues is also targeting the utility segment with a Diwali Flea Market. On the lines of its Sunday Flea Market, ShopClues will offer more than 10,000 festive utility and gifting products starting at Rs 29. This will include products like diyas , lights, card games, divine idols, bedsheets, kitchen tools, bluetooth speakers, selfie sticks.

The Diwali Flea Market will open for its customers from October 7 to October 10 and will have free shipping for orders with 2 or more products and an exclusive 15% off on prepaid orders.

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