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SICO Paint by PPG Selects 2018 Trending Colour of the Year: Cast Iron |

SICO Paint by PPG Selects 2018 Trending Colour of the Year: Cast Iron

LONGUEUIL, Quebec–(BUSINESS WIRE)–This upcoming year, add a touch of elegance to your home with a
sophisticated, stunning and unexpected neutral: SICO® paint
brand’s 2018 Colour of the Year – Cast Iron (6173-83). Dare to go darker
with this deep, grounding black hue that offers a respite from life’s
worries.

According to Sico colour experts, black paint highlights a
perfect mix of modern yet timeless sophistication and offers a
flexibility in design that is often overlooked. Similar to your
favourite black handbag, Cast Iron pairs beautifully with almost any
design style.


“Cast Iron is a perfect choice for do-it-yourselfers (DIY-ers) who crave
a grounded room that is enveloped in comfort and coziness, beginning
with their paint colour selection,” said Mylène Gévry, senior marketing
manager, Sico paint brand by PPG. “This colour is hard to ignore
and provides a certain grandeur or simplicity to a space because of its
flexibility.”

While black commands attention on its own, Sico colour experts
recommend pairing it with a variety of other tones. Layer this deep,
rich midnight hue with a variety of trending softer neutrals, such as
“millennial pink” Vanilla Orchid (6188-21), a nutmeg-tone like Roma
Antiqua (6231-63), a brown-grey like Flawless Grey (6212-31) and a warm
white like Zen (6222-11) for a tranquil and minimal look.

To make a dramatic statement, pair Cast Iron with a dark burgundy like
Venetian Wine (6082-85), a mid-tone grey like Industrial Grey (6212-52),
a soft beige like Gobi Dunes (6194-42) and an off-white like Ground
Coriander (6218-21). Combined with brass or gold accents, this colour
palette will give the appearance of elegance and luxury.

The colour was unanimously selected by PPG’s more than 20 global colour
stylists, who specialize in industries that include consumer
electronics, architectural, automotive and aerospace. These experts
study consumer insights, building material trends, décor trends and more
to select a colour forecast that resonates and is reflective of current
consumer attitudes.

Sico paint’s Cast Iron colour perfectly complements the various
trending black building materials and home accessories that we’re seeing
in the marketplace. From timeless black windows to matte black kitchen
appliances, this hue will fit in perfectly with modern or traditional
design elements,” Gévry noted.

“Black is often overlooked and underappreciated when choosing paint
colours for the home, but its ability to refine, subdue and add strength
to a space makes it a perfect choice,” said Misty Yeomans, colour
marketing manager, Sico paint. “It brings solace and a
peacefulness to any space, creating a haven in which to retreat from our
always-connected, high-pressure society. Its versatility in pairing with
other colours adds to its allure in home decorating.”

To view the Sico paint brand’s 2018 Colour of the Year, get
design inspiration from top home decor bloggers, and use a leading-edge
virtual painting tool to try colours in a photo of your own rooms, visit www.sico.ca.

Since 1937, the Sico brand has provided Canadian DIY consumers a
complete line of high-quality interior and exterior paints. The brand is
recognized as the market leader and can be found on the shelves of Rona
as well as other retailers. Developed with professional painters in
mind, the brand also offers SICO EXPERT® paint, a specialized
line sold exclusively to professional painters.

PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. Visit ppg.com/ac
for more information.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $14.3 billion in 2016.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world and PPG Paints are
trademarks and the PPG Logo is a registered trademark of PPG
Industries Ohio, Inc.
Sico and Sico Expert are registered
trademarks of PPG Architectural Finishes, Inc.

To download photos, please visit media.sico.ca/en.
(Password: correlation)

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