site stats
Sleek, stylish European kitchen appliances now available in PH |

Sleek, stylish European kitchen appliances now available in PH

GORENJE. The brand opens its first showroom in the Philippines. All photos by Jill Tan Radovan

GORENJE. The brand opens its first showroom in the Philippines. All photos by Jill Tan Radovan


MANILA, Philippines – Style and high quality shouldn’t be a luxury. This goes for wardrobe choices, furniture, and yes—even kitchen appliances.

European kitchen appliances manufacturer Gorenje graces the Philippine market with the opening of its first showroom in the country, unveiling a sleek line of kitchen appliances for homeowners with discerning taste.

The brand has partnered with some of the world’s most revered designers to come up with products that showcase not only the efficiency, durability and energy saving features Gorenje is known for. Gorenje was founded in 1950. Its products are manufactured in 6 production centers, 90% of which are produced in its Slovenian headquarters.

Gorenje has tapped internationally-renowned French designer Philippe Starck to lend his sleek and utopian aesthetic in developing the S+arck kitchen line.

Designer collaborations

Philippe Starck is an icon in his field, famous for his minimalist yet stunning approach to design that has been translated on furniture and lighting, as well as hotels and restaurants. For his line with Gorenje, Starck utilized steel and reflective glass to create necessary pieces for the modern kitchen.

GORENJE x STARCK. The brand has a collaboration with designer Philippe Starck.

GORENJE x STARCK. The brand has a collaboration with designer Philippe Starck.

In a media interview, Gorenje Group Senior Sale Manager Adrienne Mousset said that he doesn’t expect Starck to design kitchen appliances for any other manufacturer, as the iconic French designer is known for collaborating with only one brand per product category when it comes to design projects.

Ora-ïto, a French designer who has collaborated with global brands such as Apple and Louis Vuitton, has likewise lent his creative vision to Gorenje and designed a line of kitchen appliances. Ora-ïto’s line has a similarly minimalist yet more masculine appeal, and makes use of a darker pallete.

ORA ïTO. The French designer designs pieces for the appliance brand.

ORA ïTO. The French designer designs pieces for the appliance brand.

Sleek and modernistic, the ovens, dishwashers, refrigerators and hobs from the S+arck and Ora-ïto kitchen lines aren’t what you may have seen in the traditional Filipino kitchen—the S+arck refrigerator alone looks like a door to a high-tech den— but what you’d expect in a classy, sophisticatedly elegant home.

Ignatius David, president of Gorenje Philippine distributor IODHome Inc., says that there is more to Gorenje than the sleek and modern look of its products.

“Aside from the design, it’s the little innovations that make them different from other kitchen appliances,” David said.

Gorenje’s products are created to make life easier, and this is made possible through these little innovations or product features, according to David.

Among the features mentioned by David are Inverter Technology, TouchControl, Xpand Zone, Multi-Flow 360° and Child Lock.

Inverter Technology, which is present in the microwave ovens, ensures that energy is evenly distributed and that food retains its initial structure. Microwaving time is shorter, lowering energy consumption.

XpandZone is a feature that allows cooking on almost the entire surface of the kitchen hobs. This means that you can combine cooking areas on the hob and allot more space for bigger cookware, or for several smaller pots at the same time. You’re not limited to four evenly-sized pots and pans when you cook.

SMARTFLEX. The brand's pieces, such as this dishwasher, includes technology that allows homeowners to customize the layout of their appliance.

SMARTFLEX. The brand’s pieces, such as this dishwasher, includes technology that allows homeowners to customize the layout of their appliance.

SmartFlex dishwashers are flexible. They allow you to adjust and customize basket layout so you can easily load whatever it is that needs to get washed. SmartFlex dishwashers also open on their own when the dishes are done.

Touch technology is widely being used in electronics and gadgets, and Gorenje brings it to kitchen appliances. Gorenje’s modern TouchControl technology makes operating the appliances easy yet seamless, and cleaning even easier.

TOUCH TECH. This rangehood operates on touch technology, making it easier for homeowners to control.

TOUCH TECH. This rangehood operates on touch technology, making it easier for homeowners to control.

The ChildLock is a security feature for those with kids at home, and guards against the possibility of children playing with TouchControl.

VARIETY. Gorenje offers a range of kitchen appliances, from big pieces such as refrigerators and ovens, to small appliances such as blenders and mixers.

VARIETY. Gorenje offers a range of kitchen appliances, from big pieces such as refrigerators and ovens, to small appliances such as blenders and mixers.

Aside from the the S+ark and Ora-ïto kitchen appliances, Gorenje offers other top-of-the line products that combine form and function; from refrigerators and ovens to small appliances such as juicers, blenders, toasters, mixers, and coffee makers. – Rappler.com

The Gorenje showroom is at 165 Legazpi St., Legazpi Village, Makati City.

Category: Cookware Pots  Tags: ,  Comments off
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.