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Spike in searches leads Asda to release Unicorn-themed range of homewares |

Spike in searches leads Asda to release Unicorn-themed range of homewares

Supermarket Asda has released a new range of unicorn-themed homewares.

Let’s just say that again: supermarket Asda has released a new range of unicorn-themed homewares.


That’s right, a range of rainbow coloured unicorn-themed items aimed squarely at fully-grown adults.

Asda's rainbow range

Asda’s rainbow range

Everything from dinnerware, cushions, crockery and glassware, bathroom accessories and even ornaments is included, report Mirror Online .

The range has been released to meet a ‘spike’ in interest in the fictional steeds – Asda says it recorded 79,000 searches online for unicorn-related items by shoppers last month, and a further 12,700 searches over the first week of January this year.

The new range, which is now available online and in stores across the UK, is part of the retailer’s key trends for 2018 and is officially called ‘Cosmic Retro’.

Prices range from £2.50 for a gold ornament to £170 for a unicorn pushchair.

Speaking about the new collection, George Homeware Designer and Interiors Guru, Natalie Ratcliffe said: “ This is the third unicorn range for George and we fully expect this one to be as successful, if not more so, than the previous.

“The difference in this range is that we’ve responded to the overwhelming demand for a more ‘grown-up’ selection of products, and given the customers exactly what they want – the unicorn has officially graduated, in terms of style, for 2018.

“We knew nostalgia would be a key player this year as part of Cosmic Retro but the unicorn as a standalone micro trend is still going from strength to strength, so for all those unicorn fans out there, you’ve got a lot to look forward to.”

What is the Cosmic Retro trend?

If you love anything whimsical, retro or a bit space age then this is the collection for you.

George have pulled together a range of home and lifestyle items that work within this overall trend – think disco balls, iridescent metals, astrology and sequins, this is all about ’90s nostalgia.

The colour scheme is a palette of black, purples and metallics – think lots and lots of silver.

Don’t forget coloured marble, crystals, and metallic metal details to really nail the trend.

And why not dress up your walls with prints inspired by horoscopes, the constellations and astronauts.

Category: Dinnerware  Tags: ,  Comments off
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