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Startup Cookware Company Made In Brings New Products Directly … |

Startup Cookware Company Made In Brings New Products Directly …

A sharp knife makes quick work of cutting homemade pastaMade In

Made-In Cookware, the Austin, Texas-based kitchenware company, is on a mission to bring the dinner party back. Launched in September 2018 with a line of professional grade stainless steel cookware designed for the home cook, cofounders Jake Kalick and Chip Malt celebrate their one year milestone with the addition of a French-made chef’s knife. “We went to Thiers, France, the cutlery capital of the world to find the best knife maker,” Malt said. “In this town they have a 700-year history of making knives and all the materials are sourced within a 30-mile radius. The rivers power the plants.”


Chip Malt displays his company’s new knife with a factory worker in FranceMade In

The eight-inch knife is premium stainless steel, treated with nitrogen for a harder, longer lasting blade. Made-In’s direct-to-consumer model enables their professional quality products to sell at 50 to 60% of retail. Priced at $89 for a more approachable investment, the knife hits the site today. “The knife is the best of both worlds for the home consumer,” Kalick said. “We want to be one of the first kitchen consumer brands to encompass all kitchen tools and we pride ourselves on customer interaction, making better products based on customer feedback.”

Final step of manufacturing of the Made In chef’s knife: riveting the high polymer plastic handle in placeMade In

The craftsmanship of the knife matches the cookware Made-In rolled out one year ago. The induction-compatible pots and pans are made with stainless steel sourced from Pennsylvania and inner core materials from Kentucky. Crafted in the U.S. by a family-owned third generation American manufacturer, the partnership fits with Made-In’s supply chain ethos.

“We know the best experiences are made in the home kitchen and we want to be part of that,” Malt said. “We educate our customers with one to one interaction. This service, coupled with our pricing structure of direct purchasing, helps our brand make a splash. It’s been a great year. We have a whole pipeline of awesome new products.” In order to further their growth, Kalick and Malt went in search of investors and just announced partnership with Tom Colicchio, prolific restaurateur and TV personality.

Made in Co-Founders Chip Malt (left) and Jake Kalick (right) celebrate their new partnership with Tom Colicchio (center)Made In

“What Tom Colicchio has done for the progression of cooking and food culture can’t be overstated. We share his approach to building authentic brands and he fits right in with our team,” Kalick said. “We couldn’t be happier with the partnership.” In the next quarter, the team will expand their educational offerings for the home cook featuring cookware selection, recipes and techniques which will help make those dinner parties a reality.

 

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