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These Cookware Companies Are Making It Easy to Shop for High-Quality Pots and Pans |

These Cookware Companies Are Making It Easy to Shop for High-Quality Pots and Pans

In these times of instant gratification and technological innovation, new startups seem to be launching constantly with intentions of disrupting and revolutionizing seemingly every established industry. From mattress-purchasing to travel-planning to dogwalker-hiring and everything in between, there always appears to be a novel site with an easy-to-use interface and a host of options to personalize the shopping experience.

After years of working in direct to consumer e-commerce—most recently at Glossier—Minsuk Kim considered another industry that was ripe for some modernization: kitchenware. After college, he’d been clueless about how to stock his kitchen, and ended up purchasing a number of items he didn’t need (think: teeny-tiny saucepan and steamer inserts), and spending far more than he’d intended. “I got ripped off,” he says, “and it stunk.” So, he and his co-founder, Jessica Sheft-Ason—also an e-commerce veteran—created Potluck, a new kitchenware startup which launched last week, selling curated cookware sets at an affordable price point, and with no unnecessary bells and whistles.


Potluck’s 22-Piece “Essentials Bundle”

Potluck’s 22-Piece “Essentials Bundle”

Photo: Courtesy of Potluck

Exhaustive research and a detailed survey provided Potluck insight into what products were indispensable to home cooks, and they used this information to guide their offerings: the Cookware Set (four pans and three lids), the Knife Set (three high-carbon steel blades), the Utensil Set, which includes measuring cups, spatulas, and bowls, and the Essentials Bundle, which combines all three sets for a soup to nuts, kitchen-ready selection. “We really tried to err on the side of less while covering all the basics,” Kim says.

Made In’s “Summer Frying Pans” in Popsicle Red, Bikini Blue, and Fresh Cut Green

Made In’s “Summer Frying Pans” in Popsicle Red, Bikini Blue, and Fresh Cut Green

Photo: Sean Hong / Courtesy of Made In

Some other direct-to-consumer companies have also established themselves in the cookware market, like Material Kitchen and Austin-based Made In Cookware, which launched last September, offering curated bundles and individual pieces of cookware at a price appreciated by both kitchen novices and experienced cooks. Made In’s pots and pans are all composed of 5 layers of thick stainless steel and aluminum, and this summer, they launched a limited edition collection of colorful skillets accented with hues like Popsicle Red, Fresh Cut Green, and Bikini Blue. Not only do these startups provide high quality and a reasonable price point, they also manage to demystify what can often be a confusing retail experience. Whether you’re gifting kitchenware or stocking your own cabinets, these shiny new companies are an easy way to get everything necessary.

Category: Cookware Pots  Tags: ,  Comments off
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