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TOMY International Debuts All-New Line: Pokémon Petite Pals Line, Now Available at Retail |

TOMY International Debuts All-New Line: Pokémon Petite Pals Line, Now Available at Retail

OAK BROOK, Ill., Aug. 29, 2017 /PRNewswire/ — TOMY International, the current master toy licensee and distributor for Pokémon, debuts its all-new Petite Pals line, available in August at Toys “R” Us and rolling out to Target, Amazon, Barnes Noble and specialty retail in October. TOMY’s Pokémon Petite Pals assortment is a brand new world of stylized Pokémon figures, a unique offering long sought after by fans of all ages, but now available with wide distribution at retail. The cute, lovable Pokémon figures pair with thematic accessories and lifestyle playsets that empower fans to create and share their own stories, offering a new way to play with characters from one of the world’s leading entertainment franchises.

“We are excited to unveil TOMY’s Petite Pals assortment at retail and to bring a new way to play with Pokémon toys to a new generation of fans,” states Pete Henseler, President of TOMY International. “This assortment brings beloved Pokémon characters into a new realm of role play designed to engage kids through its miniature scale, whimsical playsets and imaginative accessories. In addition we will be debuting unique digital video content on YouTube surrounding the Petite Pals launch, which will fuel fan excitement and engagement.”

TOMY’s detailed figures bring treasured Pokémon to life and capture Pokémon play in a line that offers something for every Pokémon fan. The line offers a variety of figure and playset SKUs, ranging in price from $6.99 to $24.99, all age graded 4+.


A brand-new world awaits you! Create and share your own stories. Meet iconic Pokémon as you have rarely seen them before! All figures and accessories feature miniature suction cups, making play exciting and customizable. Little figures. Big adventures. Includes 1 figure, 2 accessories, and a half Poké Ball base. Place the figure and accessories inside the base to carry them safely on your new adventures. SRP: $6.99. Ages 4 years and up.


These unique, stylized figures are designed with cuteness and are brimming with fun. All figures and accessories feature miniature suction cups, making play exciting and customizable. Bring the action and adventures to life with these charming garden playsets, which include multiple points of interaction. Includes 2 figures, 3 accessories, and a house playset. SRP: $12.99 each. Ages 4 years and up.


Create your perfect house set-up! You can decorate the walls, accessorize, and even place the kitchen wherever you like. Now it’s time to invite your friends home to celebrate! Includes Pikachu, Pichu, Emolga, 13 accessory pieces and a gorgeous house playset. SRP: $19.99. Ages 4 years and up.


Time for a forest vacation with all your friends! You can decorate the walls, accessorize, and set the place up the way you want. Spend some quiet time on the swing; get your packages up thanks to the manual elevator. All is ready for your Pokémon to have a relaxing time. Includes 3 figures, multiple accessories and a fairytale tree house playset. SRP: $24.99. Ages 4 years and up. 

About TOMY

TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Lightseekers, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International’s mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit


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SOURCE TOMY International

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