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Top 5 Vendors in the Global Drawer Refrigerator Market – Technavio |

Top 5 Vendors in the Global Drawer Refrigerator Market – Technavio

LONDON–(BUSINESS WIRE)–Technavio
has announced the top five leading vendors in their recent global
drawer refrigerator market
report from 2017-2021. This market
research report also lists five other prominent vendors that are
expected to impact the market during the forecast period.

Competitive vendor landscape


The global drawer
refrigerator market
is highly competitive with the presence of a few
major and numerous small and domestic manufacturers. Major players
include Haier, Whirlpool, Middleby Corporation, DOMETIC GROUP AB, and
Felix Storch. The leading vendors in the market are increasing their
reach by focusing on different consumer segments and distribution
channels. The companies are concentrating on improved brand positioning,
continuous innovations, and product premiumization. The new entrants in
the drawer refrigerator market are expected to intensify the
competition. Consumer engagement with new marketing strategies will help
vendors offer products that meet their demands.

According to Tamal Saha, a lead analyst at Technavio for home,
kitchen, and large appliances
research, “Leading vendors in the
drawer refrigerators market are making investments for better inventory
management. The increasing efforts to improve and provide better
after-sales services will result in improved customer experiences and
satisfaction. The companies are also focusing on making their
manufacturing processes efficient, thereby, increasing their
profitability.”

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Technavio market research analysts identify the following key
vendors:

DOMETIC GROUP AB

DOMETIC GROUP AB is a Swedish manufacturer that provides solutions for
RVs, marines, and CPVs. It has three core business segments such as
hygiene and sanitation, climate, and food beverages and a fourth
segment that includes products like control panels, chargers, inverters,
rear-view systems, generators, cameras, monitors, and lights. The
company also offers refrigerators, cooling boxes, microwave ovens,
cooktops and sinks, cup coolers, coffee machines, and cookers and ovens.

Felix Storch

Felix Storch offers brands like SUMMIT APPLIANCE and accucold. These
brands are trademarked and provide solutions for household,
professional, commercial, and medical purposes. Its distribution is
handled by FSI-WORLDWIDE. Felix Storch offers brands like Crosley and
FiveStar as well. The company sells refrigerators, freezers, washers,
dryers, dehumidifiers, dishwashers, ranges, and air conditioners for
residential and professional use.

Haier

Haier is a China-based manufacturer that produces and markets consumer
electronics and home appliances such as refrigerators, washers,
television sets, freezers, consumer electronic appliances, and
integrated kitchenware. The business segments of Haier are the
refrigerator segment, the air-conditioner segment, the kitchenware and
sanitary ware segment, the washing machine segment, the equipment
component segment, and others.

Middleby Corporation

Middleby Corporation is an American company that manufactures, designs,
and markets commercial food service equipment and residential kitchen
equipment. It comprises three business segments that include food
processing equipment group, commercial food service equipment group, and
residential kitchen equipment group. The company sells refrigerator
drawers under various brands such as Lynx, VIKING, U-Line, Marvel, and
others.

Whirlpool

Whirlpool markets and manufactures home appliances and related products.
Its products include dishwashers, cooking appliances, hermetic
compressors, laundry appliances, refrigerators and freezers, mixers, and
other portable household appliances. The company sells products under
the brand names Bauknecht, Maytag, Whirlpool, KitchenAid, Brastemp,
Jenn-Air, Amana, and Consul. Whirlpool manufacture and sells its drawer
refrigerators under the brand name KitchenAid.

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