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Two Kansas Sears stores get makeover |

Two Kansas Sears stores get makeover

Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts,” the refresh of two Sears Hometown and Outlet Stores in Kansas culminates with a grand reopening celebration April 28 and 29 at the locations in Lawrence and Winfield. Throughout the celebration weekend, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store.


The store refresh includes a new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training, among other changes.

“I think the new look is a major win for the Lawrence and Winfield communities — the tough task of shopping for appliances has been made much easier through these new strategies,” said Craig Kotowske, a district manager of Sears Hometown Stores in Kansas. “Our sales teams have been specially trained to be as helpful to our customers as possible, being experts in every aspect of the brands and appliances we offer.”

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. The stores will also focus its appliances on innovative and value-added products from LG®, GE®, Whirlpool®, Maytag®, KitchenAid®, Samsung® and Kenmore®.

The new floor plan also includes the ability to showcase complete kitchen packages through the addition of three kitchen vignettes. This allows stores to display an entire four-piece kitchen from multiple brands in a small amount of floor space, making it easier for customers to choose products. Another new feature that simplifies the buying process is a designated laundry innovation area, showcasing multiple brands and innovations that lets customers easily explore the differences between the various product lines.

As part of the refresh, the Kansas Sears Hometown Stores provide industry leading comprehensive training to store associates, including brand specific selling certification. These brand certified sales associates help ensure customers find the best product for their needs at the best possible price.

Kansas customers also benefit from a new touch-screen kiosk where they can work with a salesperson or browse on their own to explore product options or make purchases. With the touch-screen kiosk, associates and customers can review product features and benefits as well as various models from the entire online database of Sears products – all while browsing models around the sales floor. Among major retailers, the Kansas Sears Hometown Stores are leading the way for the integration of touch-screen devices into the sales process.

The Kansas locations are part of a system-wide refresh of all Sears Hometown Store locations. The Company began updating units in 2015 and now has more than 560 “America’s Appliance Experts” locations across the United States. To learn more about Sears Hometown Stores, visit www.searshometownstores.com.

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