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Walmart and BuzzFeed Debut First-Ever Line of Tasty Cookware … |

Walmart and BuzzFeed Debut First-Ever Line of Tasty Cookware …

NEW YORK–(BUSINESS WIRE)–Walmart and BuzzFeed’s Tasty today unveiled an exclusive new line of
kitchen products that will bring the fun, ease and accessibility of
Tasty’s signature recipe videos to Walmart and consumers nationwide. The
Tasty-branded cookware line includes more than 90 products ranging from
non-stick cookware to high-quality bakeware to kitchen gadgets,
accessories and more, ranging in price from $4.44 to $99.00. Tasty
cookware is available now at Walmart and Walmart.com.

“Walmart’s focus on saving customers so they can live better lines up
perfectly with Tasty’s mission of making cooking fun and accessible for
beginner and experienced cooks alike,” said Ben Kaufman, Head of
BuzzFeed Commerce. “We’re excited to unveil Tasty’s first cookware line
with one of the biggest and most innovative retailers in the world, and
make it even easier for Tasty fans to prepare our delicious recipes in
their own homes.”


The Tasty cookware line features bright colors that pop in the kitchen,
and includes all the tools necessary to prepare Tasty’s more than 2,700
recipes to date. The line features Non-stick Forged Aluminum Cookware in
sets and open Stock, available in 4 colors. This includes 11pc Cookware
Set at $99; Non-stick Metal Bakeware with silicone handle inserts,
Silicone head utensils, soft grip gadgets and glass mixing bowls. The
Tasty Kitchen line will be used in Tasty videos and was designed and
developed with the Tasty fan in mind, as BuzzFeed research shows that 2
out of 3 Tasty fans have made a Tasty recipe.

“We are excited to partner with BuzzFeed Tasty to give home cooks a
whole new way to get in the kitchen with the brand – a new line of Tasty
cookware,” said Steve Ronchetto, Vice President, Cook and Dine, Walmart
U.S. “Like Tasty viewers, our customers are looking for inspiration and
want to have a little fun in the kitchen. Through our unique
partnership, we’re making it easier than ever to do that. Customers can
now shop for all of the items featured in a recipe on the Tasty app
through Walmart and prepare a delicious meal using our new Tasty
cookware.”

The new Tasty cookware line is the cornerstone of a broader strategic
partnership between Walmart and BuzzFeed, which will see the two
companies collaborate across creative development of a wide range of
consumer products; experimentation and innovation in e-commerce; media
and marketing and more. In December, Walmart and BuzzFeed partnered to
include links in Tasty videos to buy kitchen tools, groceries and other
accessories on Walmart.com and Jet.com. Tasty is the world’s largest
social food network in the world, with more
than 92 million Facebook fans
and 73 billion lifetime video views.

The Tasty line of kitchen products is licensed and manufactured by Epoca
International, Inc., a leader in the housewares industry for over 25
years.

Tasty reaches nearly 540 million people globally and can be viewed
across social platforms including Facebook, YouTube and Snapchat;
through Tasty.co
and the Tasty
app
; through its New
York Times
-bestselling cookbooks
and the Tasty
One Top
, a smart induction cooktop that is integrated with the Tasty
app. The growing Tasty portfolio includes additional brands Proper
Tasty, Tasty Demais, Tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty,
Tasty Vegetarian, Tasty Grill, and Tasty Jr.

BuzzFeed Commerce was created in October 2016 and is tasked with
creating physical products and social commerce experiences, from
personalized Tasty Cookbooks and Homesick Candles to new inventions like
the Tasty One Top. BuzzFeed Commerce hones in on the opportunity to
create commerce driven by sharing and human connections, utilizing
social media to lead the shift in the commerce space.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. The company’s legal name will become
Walmart Inc., effective on Feb. 1, 2018, to reflect its growing status
as an omni-channel retailer. Each week, over 260 million customers and
members visit our more than 11,600 stores under nearly 60 banners in 28
countries and eCommerce websites. With fiscal year 2017 revenue of
$485.9 billion, Walmart employs approximately 2.3 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting http://corporate.walmart.com,
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.

About BuzzFeed

BuzzFeed is the world’s leading tech-powered media company, with a
cross-platform news and entertainment network that reaches hundreds of
millions of people globally. The company produces articles, lists,
quizzes, videos, original series, and brands including Tasty, the
world’s largest social food network. The company is also home to
BuzzFeed News, a global news organization focused on original reporting
and investigative journalism; and BuzzFeed Commerce, which develops
social commerce products and experiences, as well as licensing and other
strategic partnerships.

Video: https://we.tl/PzORGDjQI8
pw:
BuzzFeed (case sensitive)

Photos: https://we.tl/yGUEO8oAUL
pw:
BuzzFeed (case sensitive)

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