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Wayfair Expands Housewares Offering, Unveils Inspirational Shops, Innovative Features and Faster Delivery for … |

Wayfair Expands Housewares Offering, Unveils Inspirational Shops, Innovative Features and Faster Delivery for …

BOSTON–(BUSINESS WIRE)–Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for the home, today announced the expansion of its housewares offering,
delivering an even broader selection across kitchen, tabletop,
organization and more with a seamless shopping experience from beginning
to end. New specialty and savings shops combine inspiration with
convenience as well as fast delivery for thousands of products, and a
first-of-its-kind Mix
‘n’ Match
tabletop tool helps shoppers style and visualize unique
table settings before they purchase. In addition, the Wayfair
continues to roll out innovative features that help couples
create their perfect home, from visual search to an interactive checklist
that makes registering for housewares and other categories easier than
ever before.

“At Wayfair, we’re constantly innovating how we present our selection to
create the best possible shopping experience for our customers, from the
moment they find a product they love to when it arrives in their home,”
noted Steve Oblak, chief merchandising officer, Wayfair. “We’re excited
to provide new ways for our customers to discover their favorite
housewares products while offering great value and faster delivery for
an even larger selection.”

Wayfair’s specialty shops feature best-sellers, tips and product
recommendations for every need and occasion. Just in time for spring,
the Outdoor
Entertaining Shop
offers everything from dinnerware sets and
serving dishes to durable linens. The 3
for $30 Shop
allows customers to hand-pick and bundle their favorite
housewares items together for one low price with free, two-day delivery.
For shoppers looking to bring a splash of color to their serveware,
Wayfair has also launched a Mix
‘n’ Match Fiestaware
tool, which lets shoppers visualize a variety
of colorful combinations all in one place.

“When shopping for housewares, consumers are continuously seeking ideas
and inspiration, whether refreshing kitchen staples, snapping up the
latest appliances, or mixing up tablescapes with new styles and seasonal
patterns,” added Ryan Gilchrist, Wayfair’s general manager of
Housewares. “We’re seeing new takes on old classics with reactive glaze
and artisanal ‘hand thrown’ designs cropping up in dinnerware. In
addition, as shoppers increasingly look to broaden their cooking skills
while balancing their busy lifestyles, appliances that conveniently
combine numerous tools in one are gaining popularity – from multicookers
and air-fryer toaster ovens to multi-function blenders.”

Featuring top brands, from Kate Spade New York and All-Clad to Wüsthof
and Le Creuset, the Wayfair
offers innovative tools that enable couples to create and
manage their registries on-the-go. With “Search with Photo,” couples can
instantly add items they see and love with just a photo. “My
” streamlines registry creation by suggesting popular
products and keeping track of items across every category, allowing
couples to fill in gaps in real time. In addition, more customers than
ever are taking advantage of group gifting for items such as high-end
appliances, grills and furnishings across Wayfair’s entire selection of
more than 10 million items.

About Wayfair Inc.
Wayfair believes everyone should live in
a home they love. Through technology and innovation, Wayfair makes it
possible for shoppers to quickly and easily find exactly what they want
from a selection of more than 10 million items across home furnishings,
décor, home improvement, housewares and more. Committed to delighting
its customers every step of the way, Wayfair is reinventing the way
people shop for their homes – from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair, an online destination for all things home
  • Joss  Main, where beautiful furniture and finds meet irresistible
  • AllModern, unbelievable prices on everything modern
  • Birch Lane, a collection of classic furnishings and timeless home décor
  • Perigold, unparalleled access to the finest home décor and furnishings

Wayfair generated $4.7 billion in net revenue for full year 2017.
Headquartered in Boston, Massachusetts with operations throughout North
America and Europe, the company employs more than 7,700 people.

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