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West Elm to open Palo Alto store |

West Elm to open Palo Alto store

West Elm

West Elm is opening its first location in the South Bay area of San Francisco.

Brooklyn home furnishings retailer West Elm said it was opening first location in the South Bay Area of San Francisco.

The store, located at 180 University Ave. in Palo Alto, will be the second West Elm store in country selling goods made by local Etsy artists.

In addition, the store will include furniture, home décor, kitchen accessories, gifts and seasonally updated collections and collaborations.

Collaborations featured at the Palo Alto store at opening include dinnerware from artist Laura Zindel and stationary designer Kamal, pillows and accessories from renowned textile designer Sarah Campbell and cutlery from the Schmidt Brothers, the company said in a press release.

West Elm plans to open the store on Oct. 17.

“We are excited to open a store in Palo Alto that will bring not only our assortment, but also the arts and crafts of some of the talented artists and designers of the South Bay, to University Avenue,” Jim Brett, president of West Elm, said in a statement.

Founded in 2002, West Elm is part of the Williams-Sonoma Inc. portfolio of companies.

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