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Wilcon celebrates 40 years of success with Cabanatuan branch opening – ABS |

Wilcon celebrates 40 years of success with Cabanatuan branch opening – ABS


Wilcon Depot’s first branch in Quezon Avenue opened in 1977.

Planning to establish a business can be exciting, but at the same time a difficult task to do.

It takes a broad range of process from knowing and evaluating what the market needs to supplying and meeting the volume of demand–just like how William Belo of Wilcon Depot started his venture in the business industry way back in 1977.


Belo put up a 60-square meter store along Quezon Avenue with the desire to simply fill in the gap for building and home improvement products in the local market. This led him to give a better shopping experience for Filipinos.

From then on, Wilcon Depot has become the most sought-after one-stop shop for every Filipino’s home building needs. After 40 successful years as the country’s leading home improvement and construction supply retailer, Wilcon finally launched its 40th large-format home construction retail outlet along Maharlika Highway, Purok 6, Sumacab Este, Cabanatuan City, Nueva Ecija last November 17, 2017.


Wilcon Depot’s Cabanatuan City branch opened in November 2017.

Boasting their utmost customer satisfaction and services, Wilcon, for the longest time keeps on expanding and increasing their store footprints to reach more customers nationwide.

Wilcon offers extensive and quality home building materials ranging from tiles, sanitary wares, appliances, plumbing, tools, and hardware. It also provides DIY (do-it-yourself) items such as electrical, building materials, automotive, doors and mouldings, outdoor living, paints and sundries.

While Wilcon’s exclusive brands like Grohe, Kohler Sanitarywares, Franke Kitchen Systems, Pozzi Bathroom Solutions, and Koller Bathtubs and Shower Accessories are showcased in various displays; Natuzzi Edition, Heim home interior and Heritage home furniture are featured at the Living, Kitchen, and Bath (LKB) showroom. Adding to their extensive product lineup is the newly launched Alphalux lighting solutions.

Becoming the most preferred company in the industry, Wilcon takes its operations and services into a higher level. Its 10,000-square meter store in Cabanatuan can surely provide a great selection of products with over 2,000 strong and reliable local and international brands in the market, arranged in an organized and clutter-free manner inside an air-conditioned big box format store.

Giving their customer a convenient shopping experience, every Wilcon store has free parking spaces, reliable delivery service, and tile cutting service. They also provide a service that allows customers in creating their desired 3D layout through a computer software with cost estimate and product list made possible in Design Hub section inside the store.

Valued customers can also avail their Wilcon Loyalty Card for free and enjoy promo exclusives and offerings.

Wilcon Cabanatuan, Nueva Ecija is their 23rd retail store outside Metro Manila which is strategically poised to steadily increase their presence and cope up with the growing residential construction needs. As it remains as the market leader in the business, Wilcon is set to open another branch in Jaro, Iloilo City this year as their fulfillment to have a total of 65 stores to their network by 2022.

Wilcon is a perfect partner for every home building needs. Visit their newest store in Cabanatuan, Nueva Ecija located at Maharlika Highway, Purok 6, Sumacab Este.

To learn more about Wilcon, log on to www.wilcon.com.ph.

You can also follow them at their social media accounts at facebook.com/wilcondepot.ph and instagra m.com/wilcondepot.ph.

NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.

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